I’m always flabbergasted when I click on a link to a blog post that sounds interesting and then I’m confronted with long gray blocks of type. My eyes glaze and I often just click away.
There are so many informative blog posts to read on the web. Why would I struggle to read a post when I can click to another post that is more easily read?
Here, then, are the most important steps to making your posts as easy to read as possible:
* Black type on white background. Do not even consider for one moment publishing blog posts in reverse type — white type on a dark background.
* Short, short paragraphs. Often I write short paragraphs, then in revising I separate a paragraph into two even shorter paragraphs. All that extra white space makes it easy on the eyes to read.
* Use boldface subtitles to help readers focus on the information provided. And the subtitles should have substantive meaning — see above — rather than just saying, for example, Here are the steps:
* Short posts. If you have a lot to say on a subject, break up the information in a series of short posts.
* Interesting, informative post title with keywords if possible (such as blogging in the title of this post).
* Use bullet points when appropriate to also provide extra white space for the eyes.
If you follow these important steps, you’ll be well on the way to encouraging people to read what you write. Of course, writing the valuable content is up to you.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – claim your report now from www.millermosaicllc.com/free-twitter-report