Many years ago, a young marketing guy approached a major manufacturer of hair shampoo and promised that he could double sales of their product by simply adding one word to the label. (No, the word was not “sex” as you were probably thinking.) The word was “repeat”. Up to that point the directions were “wash and rinse”. He suggested changing it to “wash, rinse and repeat”. History was made that day. Just try to find a shampoo bottle today that does not have the word “repeat” in the directions.
What has that got to do with driving traffic to your blog? Well what I am going to share with you is a tiny secret that many bloggers often overlook that can increase page views by as much as 33%! It is a SEO technique that anyone can use because it is simple and easy. You do not need to know anything about FTP or HTML. There is no need to install a widget or plug-in. In fact, you can do everything you need to do right from the admin control panel of your blog. It is so simple… just like “wash, rinse, repeat”… that you will wonder why you never thought of this before. Here it is:
When you complete an article, think back about other articles that you have posted. If someone was interested in the subject matter of this post, what other posts have you made in which they would also be interested? At the end of your article place something like the following:
Those enjoying this article also enjoyed:
Article Name #1 (with embedded link)
Article Name #2 (with embedded link)
Article Name #3 (with embedded link)
Of course, you will also need to go back to these older articles and do the same thing by linking forward to the newer articles. This is pretty easy when you only have 25-30 posts on your blog but becomes a lot tougher when you have 250-300. Nonetheless, for an additional 33% in page views, you may find it well worth it.