Like other writers, bloggers sometimes get stuck for a topic. The more you think about it, the more your mind blanks out. I have to say when I first started out, I thought this would be a problem. But, by some miracle, I haven’t been at a loss for topics.
I think these are the reasons why:
- I’m focused on a few key words. I particularly want to write about the importance of business communication – particularly within companies and by the CEO, who I consider to be the chief communications officer of the company. There are so many things to write about communications, I’m rarely at a loss for something to say. I offer business writing services so writing about communications aligns with my brand. What are your key words? What are you selling?
- I often link my blogs to the news. It’s really quite amazing how you can align your brand with just about any news development. In my blogging course, our instructor Bea Fields asked us to write a blog about the death of Michael Jackson. For the life of me I thought, what would I write about? And it became apparent almost immediately: he was one of the greatest communicators of all time through his music, his words and his dancing. Easy.
- I try to write with passion. By that, I’m really invested in what I’m writing about. The words come easy when I’m committed to a topic. If you are struggling for what to say, drop it, and write about something else.
- Make friends with other bloggers and exchange blogs. This is really fun. I exchanged blog posts with Annie Hart whose blog is “Stories That Change the World.” I realized that reporters love stories (I also do media training) so I wrote about that. You’ve all seen local TV reporters at the scene of the accident and usually the first question they ask bystanders is, “What happened?” And out rolls a story.
- Don’t be afraid to go off message once in a while. I got mad at how difficult it is to understand WordPress tutorials so I shot my mouth off about that in a blog post “Why Can’t Word Press Tutorials be Written in Language for Regular People?”
- Have some fun. If something tickles your rib, write about it. I did a post about a friend who wrote her entire resume on a business card. I kid you not. Here it is “The Shrinking Resume.”
- If all else fails, go to a RackandWrite.com. Never been there? This site is a real hoot. You enter some key words and the site comes back with hundreds of potential blog titles. As the site points out: “this is a brainstorming tool, so some of the sentences will sound wacky.” I entered the words CEO, Public Relations Director and Press Release and here are a few titles I got back: “Realize Your Dream Press Release By Following These 4 Simple Steps,” and “The Worst Ideas for Press Release” and my favorite, “Fire the CEO!” About 99% of them are useless but they are great for sparking other ideas.
Uh, oh. I have to leave now. I just thought of a topic for a blog. Come visit me at http://writespeaksell.com.