What Color is Your Blog?

Truth: Blogs aren’t for everyone.  If you just want to be part of the new social media world, get a Facebook page. If you want to blog, that (as the Wizard’s guard says) “is a horse of a different color”.

The  perennial job hunting bible,  What Color is Your Parachute?, assumes you do not have a golden parachute as a basis for building your career plans.

If you’re going to enter the blogosphere, in crafting your writing plan, it’s equally important to know  “What color is your blog?”  Here are some choices.

  • Green. You’re writing a blog to make money. First, Good Luck. Don’t get your hopes up to be the next multi-millionaire. Caveats aside, admit that you’re really making an e-commerce play. Your blog is a pseudo-web site with a softer sales tone.
  • White. You’re starting a book or research project. Each post is a blank page that some day may be the start of a book chapter or thesis and you may want comments, but you’re really working to get critical mass to pitch to a publisher or research advisor.
  • Red. You have strong opinions.  Your blog is your soapbox and you have the first amendment right to write (even scream) your views to your heart’s content.

There are other color choices that cover blogging for a cause, thought-leadership, a web 2.0 SEO play, or just plain positioning.

I have two blogs – one about being a working parent with teens (www.TheParentRap.net) and one on marketing (www.TheMarketingPlaza.com).  Let me know what color you think they are, or what color’s your blog.  I’d be interested to know.

~ Rhona Bronson

Rhona Bronson

Rhona Bronson started down the social media path in 2006 with her blog www.TheParentRap.net and there’s been no turning back. “It opens you up to the world of possibilities,” she notes. She has helped dozens of executives enter into the social media world as part of their marketing growth plans. Her background spans both the B:B and B:C world with experience in publishing, printing, consulting, association, small business and corporate marketing and communications. She came to marketing from the communications side, starting with training in journalism from Syracuse University. With experience in all marketing genres — from Twitter to Transit Advertising — she brings a broad toolkit of skills to any marketing project. Her ability to integrate clear writing with creativity has made her a sought-after expert in developing results-oriented marketing programs for today’s challenging times. Today, she leads the Plaza Consulting Group as its Marketing Strategist specializing in integrating social media into business marketing plans. 


  4 comments for “What Color is Your Blog?

  1. Chris Franklin
    August 22, 2009 at 12:30 pm

    I read TheMarketingPlaza.com and it seems like thought leadership to me. Are the posts on TheParentRap.net each the start of a potential book chapter? I have not considered blogs in terms of “color,” so this is a very interesting subject. Something I wish I had considered years ago :-)

  2. August 22, 2009 at 1:05 pm

    Thanks for the comment and nice words! The Marketing Plaza is for positioning and thought-leadership. Is that Gold, for brazenness? The Parent Rap is just a series of essays developed in 2006, at first just to help me test blog platforms for work. Over time, it became a true labor of love in letting the writer in me express my voice. I’m not sure yet what color that makes it — clear for clarity? Open to color suggestions and other ideas of how blogs can be categorized from the group.

  3. August 22, 2009 at 1:29 pm

    Rhona, this was an interesting post. The article was completely different than I expected based upon the title. Thanks so much for your contribution!

  4. Carol Rocke
    August 22, 2009 at 2:26 pm

    The Parent Rap has to be a rainbow since mothers have to multi-task and I can’t pick one color. As for The Marketing Plaza, I see it as yellow because you always put a bright idea in it.

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