Truth: Blogs aren’t for everyone. If you just want to be part of the new social media world, get a Facebook page. If you want to blog, that (as the Wizard’s guard says) “is a horse of a different color”.
The perennial job hunting bible, What Color is Your Parachute?, assumes you do not have a golden parachute as a basis for building your career plans.
If you’re going to enter the blogosphere, in crafting your writing plan, it’s equally important to know “What color is your blog?” Here are some choices.
- Green. You’re writing a blog to make money. First, Good Luck. Don’t get your hopes up to be the next multi-millionaire. Caveats aside, admit that you’re really making an e-commerce play. Your blog is a pseudo-web site with a softer sales tone.
- White. You’re starting a book or research project. Each post is a blank page that some day may be the start of a book chapter or thesis and you may want comments, but you’re really working to get critical mass to pitch to a publisher or research advisor.
- Red. You have strong opinions. Your blog is your soapbox and you have the first amendment right to write (even scream) your views to your heart’s content.
There are other color choices that cover blogging for a cause, thought-leadership, a web 2.0 SEO play, or just plain positioning.
I have two blogs – one about being a working parent with teens (www.TheParentRap.net) and one on marketing (www.TheMarketingPlaza.com). Let me know what color you think they are, or what color’s your blog. I’d be interested to know.
~ Rhona Bronson