You Tube Video In Post = Higher Google Page Rank?

Google has owned YouTube — the free, web-video hosting site — for nearly three years now.

Not too long after Google’s purchase of YouTube, I read a theory about the two that went like this:

If your site has videos from YouTube on it, your site will have a higher page rank in Google than similar sites that don’t.

The basis for the aforementioned theory was reasonable enough:  Google bought YouTube, so Google would naturally want to make sure You Tube is as well promoted as possible.  Therefore, Google would tend to position sites with YouTube video links in a more favorable search ranking position than similar sites without them.

Frankly, I don’t know if anybody has ever put this theory to the test and found a conclusive answer.   But it does seem plausible doesn’t it?

And what about sites with Google AdSense or Blogs using Google’s Blogger service?   Also seems plausible that Google favors those sites in their rankings also.

In other news, Microsoft’s Bing just started up a few months back.  I hear with that search, you buy an XBox360 and your blog or site is guaranteed Top 10 placement (joking)!

  2 comments for “You Tube Video In Post = Higher Google Page Rank?

  1. August 24, 2009 at 7:48 am

    Hi Chris,

    I had the same thought – Does Google give preference to sites that utilize Google services. I believe the answer to be “NO”. Having done SEO for client sites, as well as my own, I have never seen evidence that this occurs.

    Because Google makes their money on search, it’s in their best interest to provide the best results possible, not results that are biased with results from Google customers.


  2. Chris Franklin
    August 24, 2009 at 5:27 pm

    I haven’t really noticed anything suggesting Google’s search favorably ranks sites with YouTube videos, AdSense or even sites that are Blogger-based blogs.

    However, Google is the most used site around. Since its use is so wide-spread, we’re, at best, kind of forced in to assembling anecdotal observations about it in an attempt to draw conclusions regarding its operations.

    I do think your experience in SEO, Phil, is worth keeping in mind. If anybody is going to spot a certain search “prejudice” Google might have for its own products, it’s going to be people with your experience.

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