Before answering it let me say that many people have commented on the time it must take to create my Blogs since I write a minimum of seven per week.
I’ve found blogging to be like anything else in life, if you enjoy it and do it often it becomes increasingly easier.
My best writing time is in the morning. I often start at 6:00 and by 8:00 either have a solid draft or, when it’s really “flowing,” two or three completed blogs.
Many of my blogs took less than an hour to complete. Often I’ll see something on the web, chase it around the ether for a few minutes and, presto, the tapping sound coming from my keyboard lets me know a new blog is blossoming. That’s how this blog was born.
“Why” people blog is a different question.
There are many reasons but, in my opinion, the first one is millions of people just want to express their feelings, thoughts and views – themselves. They want to be heard. Blogging provides a low-cost, easy-to-use outlet for that human need.
A lot of people try to make money blogging. That’s not an easy task. There are three major ways to do that.
First, if someone is able to create a broad following on their blog — Oprah comes to mind — then they can sell advertising, subscriptions, sponsorships and use affiliate programs to generate revenue. These are all based on the number of visitors and/or click-thru’s.
Very few people have that kind of appeal.
Another group of money-seeking bloggers are business people. They simply use their blog to promote their company. They write to attract attention, promote and sell products, broadcast their brand, generate writing or speaking gigs, or sell consulting services.
In this model, people aren’t so much making money through their blog as they are making money because of their blog.
Finally, there are thousands of writers, maybe more, who earn a living writing blogs for other people. A lot of business people see the benefits of blogging and other social media but may not have the time or the ability to blog, so they hire someone to do the work for them.