Many of my blogs now get more traffic from social media links than search engines. A year ago, the amount from social media was almost nil.
There are many different ways to promote your blog using social media tools; I’ll share a few here.
People are on Facebook already anyway, so why not get your blog entries added to their regular stream.
Create a Facebook page for your blog and get all your friends to fan it (and ask them to post it to their wall, using the “Share” option on the bottom left of the page, so their friends will know about it too).
You can populate your Facebook page with your blog using the built-in “Notes” application, or you can use a great third-party application called NetworkedBlogs. (Set up either application on both your page AND your regular Facebook profile, too.)
I also like to change the settings so people automatically see the wall with fan comments (click on “Options” below the “What’s on your mind?” box, then click on “Settings”).
Once your page has 100 or more fans, don’t forget to name it, so you can link people more easily to your Facebook page.
Broadcast your new blog entries automatically on Twitter using a program such as TwitterFeed. There are a few programs like this around, I use this one because it’s intuitive and reliable.
Don’t forget to update your status on LinkedIn to point to your latest blog entry, too. (These status updates may be e-mailed to your LinkedIn contacts.)
If you have accounts at MySpace, Friendster, or any of a zillion other social networks, you can use Ping.fm to broadcast your latest blog entry to all of these in one shot (again, make sure you use a URL shortener).
If your objective is to to get your video “out there” in the widest possible way, upload it to your Facebook page, your YouTube channel, Vimeo, DailyMotion, etc. When embedding your video into your blog, however, consider the network effect – the largest network is on YouTube, but perhaps you want to connect more with the artistic types commonly found on Vimeo? (If people click through from your blog to the network, hopefully they will add you as a “favorite” or a “friend”.)
Again, if the objective is to expand your network, consider uploading your image to Flickr and embedding it with a link to your Flickr profile, rather than uploading it directly to your blog. People will find more of your work, and may be inclined to forward other items, or add you as a contact.
I plan to write a version 2 of this article in the future. What are some of the things you are doing to promote your blog using social media?