Promoting Your Blog Using Social Media

Many of my blogs now get more traffic from social media links than search engines. A year ago, the amount from social media was almost nil.

There are many different ways to promote your blog using social media tools; I’ll share a few here.

Facebook Page

People are on Facebook already anyway, so why not get your blog entries added to their regular stream.

Create a Facebook page for your blog and get all your friends to fan it (and ask them to post it to their wall, using the “Share” option on the bottom left of the page, so their friends will know about it too).

You can populate your Facebook page with your blog using the built-in “Notes” application, or you can use a great third-party application called NetworkedBlogs. (Set up either application on both your page AND your regular Facebook profile, too.)

I also like to change the settings so people automatically see the wall with fan comments (click on “Options” below the “What’s on your mind?” box, then click on “Settings”).

Once your page has 100 or more fans, don’t forget to name it, so you can link people more easily to your Facebook page.

Twitter

Broadcast your new blog entries automatically on Twitter using a program such as TwitterFeed. There are a few programs like this around, I use this one because it’s intuitive and reliable.

LinkedIn

If you use WordPress (WordPress.com or your own installation of WordPress), or TypePad, there are applications on LinkedIn to make your blog entries appear on your profile.

Don’t forget to update your status on LinkedIn to point to your latest blog entry, too. (These status updates may be e-mailed to your LinkedIn contacts.)

Use a URL shortener like bit.ly or tweeting.ca to make your long blog URL much shorter.

Other Networks

If you have accounts at MySpace, Friendster, or any of a zillion other social networks, you can use Ping.fm to broadcast your latest blog entry to all of these in one shot (again, make sure you use a URL shortener).

Video

If your objective is to to get your video “out there” in the widest possible way, upload it to your Facebook page, your YouTube channel, Vimeo, DailyMotion, etc. When embedding your video into your blog, however, consider the network effect – the largest network is on YouTube, but perhaps you want to connect more with the artistic types commonly found on Vimeo? (If people click through from your blog to the network, hopefully they will add you as a “favorite” or a “friend”.)

Images

Again, if the objective is to expand your network, consider uploading your image to Flickr and embedding it with a link to your Flickr profile, rather than uploading it directly to your blog. People will find more of your work, and may be inclined to forward other items, or add you as a contact.

Your Thoughts

I plan to write a version 2 of this article in the future. What are some of the things you are doing to promote your blog using social media?

  3 comments for “Promoting Your Blog Using Social Media

  1. Chris Franklin
    August 25, 2009 at 8:13 am

    Definitely going to need to make those aforementioned, beneficial adjustments with regards to The Bulletin, Paul!

  2. August 26, 2009 at 7:43 pm

    Hi Paul,
    It appears you really have covered the big ones! Those are the main ones I use to promote my virtual assistant services blog and website. They work great for driving traffic for sure.

    It really takes consistency and time in promoting your blog, but all in all it will certainly pay off.

    Thanks for the good post!

    Deb :)

  3. September 22, 2009 at 5:32 pm

    I think that social media is a great way to promote your blog or website. Like the article says, that is where people are anyway!

    Thanks,
    Shawn Mosch
    Co-Founder of Scam Victims United

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