Building a Community Around your Blog

Mike Clough

Mike Clough

Here is a quick tip I just learned for building a community around your blog. I learned it by accident but since it works, I thought I would share it with you.

As a blogger, you know well that most all of your initial blog page views come from search engines, blog directories and promotion on Twitter or what other form of promotion that you use. Yet, the key to long term success with your blog is to build a community of followers that subscribe to your RSS feed.

I am currently running a 17 issue “series” on Web 2.0 marketing on my blog “America’s Best Business Practices.” In each issue I suggest that if they don’t want to miss a single article in the series they should subscribe to my RSS feed.

The result: The number of those subscribed to my RSS feed has almost doubled since I started my series and I am just four issues into the seventeen issue series!

So if you can come up with a hot topic that you can divide into several articles that you do NOT run concurrently (putting articles on other topics between them), and use the same technique that I used, I suspect you will have the same result.

Try it and then come back and comment here if you enjoyed the same level of success.

Good luck!

  6 comments for “Building a Community Around your Blog

  1. September 9, 2009 at 6:48 pm

    Hi Mike,
    As always, great advice and a huge tip. I’ll certainly give it a try! Thanks so much!

    Deb :)

  2. September 10, 2009 at 4:11 pm

    That’s so incredibly sensible, yet I never really thought about it before. Great idea!

  3. September 10, 2009 at 6:43 pm

    Okay, so how in the world do we upload our picture. Paul do you know how? Thanks so much!

    Deb :)

  4. September 15, 2009 at 9:57 am

    Great advice!

    As I always say: “Always is about common sense”.

  5. September 17, 2009 at 5:27 am

    I agree, and from everything I have read about succeeding as a blogger, the RSS feed is so very important. I myself struggle with adding RSS subscribers. Friendfeed has helped but not enough. This sounds like a great idea which I’m going to try in the future.


  6. October 15, 2009 at 9:46 am

    Thanks for sharing Mike. I’ll definitely try the “article series” approach. My RSS subscriber list rises and falls like a roller coaster. If I don’t post for a few days, RSS subscriptions drop. Then if I post, tweet and actively promote for a few consecutive days; RSS subscriptions rise again. My blog is fairly new. So I don’t know if this is typical or not.

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