Here’s my first rule of blogging: Don’t lead a double life.
Blogging was not invented for James Bond. His role in preserving the “free world” is to be secretive and physically agile. A blogger’s job is to be open and sedentary at the keyboard.
I’m sometimes asked to review people’s blogs. The first thing I generally do – after reading a few posts – is go to the “About Me” page. I want to know something about the author and if he or she has any credibility whatsoever. And, I’m always stunned by the number of blogs that are still written anonymously.
I’ve come across some excellent blogs with no identified author. I stop reading them. If you don’t want me to know who you are, I don’t want to read what you’ve written. I’d rather follow a less-perfect blog written by a real person, than a smoothly crafted blog with no attribution. Heh, if you’re afraid of letting people know who you are – don’t blog. Blogging is about expressing your voice and being who you are.
Here’s one exception: What if you’re a corporate employee or whistleblower and don’t want to reveal your true identity? Fine. Then, at least admit that you’re blogging undercover and let your readers know why you’ve chosen a pseudonym. Identify yourself as 007 versus James Bond. That, at least, is genuine.
The 3R’s of social media marketing, according to author Mike Moran, are Real, Relevant and Responsive. Notice that Real comes first. Without it, everything else is irrelevant.