Connecting the Dots to Make Money in the World of Social Media

Without a doubt, there’s a lot of noise out there about the importance of social media for business and many professionals engaged in social media wonder, “where is the payback?”  So, I thought I would share a personal testimonial about a positive experience generating business using social media.   social media chart3

One of my New Year’s resolutions was to create a blog as a resource for clients and prospects. I’m proud to say that not only have I created a blog, but I have 16 posts to date including a guest blog post.

Since my blog is a business blog, I wanted to make sure that there was a way for me to capture information from visitors who may be interested in my services.  So, I decided to build a simple form to collect data, and then I linked this form to my blog.

To generate traffic to my blog, and connect with people who may need my services, I created a Twitter account, and started interacting and growing my list of followers. “Re-tweeting” helped me to establish rapport with others offering complimentary services in my industry. I further connected with a few of these peers using LinkedIn.

Ultimately, I was offered an opportunity to do two guest posts from these contacts. This was beneficial on a number of fronts. I was introduced to a new audience of professionals, and a direct link to my blog was added to the website where I guest posted.

Upon completion of my guest posts, I sent “tweets” with shortened links to generate traffic to these posts, and “tweets” or “re-tweets” were sent by those who invited me to guest post.

A few weeks after one of my guest posts, I received an inquiry regarding the purchase of a database. I investigated the source of the request and tracked it back to one of the sites where I’d done a guest post.

I responded to the inquiry with the requested info and ultimately made a sale!

For anyone engaged in social media, or contemplating social media, I think the most important thing to understand that in the vast majority of cases, there is no immediate payback for time invested. Having a long-term approach, and developing a long-term, disciplined plan are the keys to business success with social media. Additionally, my above experience shows that there is often no direct path to generating business with social media, but despite this, it can still lead to real business.

As both Twitter & LinkedIn contributed to my social media success, I would highly recommend these 2 books to anyone wanting to get a better understanding of these 2 areas of social networking: The Twitter Book and I’m on LinkedIn–Now What???.

Please share your comments below regarding successes or frustrations related to social media marketing for business.

  4 comments for “Connecting the Dots to Make Money in the World of Social Media

  1. October 7, 2009 at 5:45 am

    Excellent post! its testimonials like these which encourage businesses to explore the power of social media. If you can elaborate a little more on how the sale materialized, i’m sure it will be great help to all those are searching for “tangible” results.

  2. October 7, 2009 at 9:20 am

    It is so true. Just like traditional networking, social networking allows us to meet people indirectly through others that have common interests or passions. I’m using social media for job searching. Not only have I gotten great interviews, I have found so many new contacts that share common interests.

    I have a blog on social networking: http://geekgal-yvette.blogspot.com and a blog about Software QA Management: http://yvettefrancino.wordpress.com. Both have been great in allowing me to meet new people and learn and share about areas of interest.

    I just joined the BlogZone LinkedIn group and will look forward to learning more from this group.

  3. October 7, 2009 at 7:50 pm

    Sashank, thanks so much for your comments! The sale materialized because the form that I created enabled visitors to my blog to request free information. My blog, http://www.TheDirectMailMan.com, educates visitors about mailing lists and direct mail. In this case, a free count was requested for a business list in a specific county, and when I replied with the list count & details, I also provided the cost of the list.

    Yvette, glad to hear that social media has been beneficial to your job search, and so glad that you joined the BlogZone; now it’s your turn to submit a guest blog entry on the Bloggers Bulletin!

  4. October 9, 2009 at 8:08 am

    Great article Blase, I am brand new to this stuff and found your article very helpful

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