Is it OK to Self-Promote Once in a While?

This blog has always been about helping others. We report, offer free marketing tips and share best practices. Of course, it’s indirect marketing done to promote goodwill. It’s also good citizenship, done to improve the community.

I’m going to be selfish today because I think it’s ok to self-promote once in a while. There’s a lot happening at Aligned Marketing. Here’s a partial update:

We continue to sign up clients for search engine optimization (SEO) and pay-per-click (PPC) projects. We recommend both because SEO is like farming, it produces results (food) in weeks or months, and PPC is like hunting, Bang!, dinner. A friend of mine used SEO & PPC to grow a distributor’s online sales from $72K/month to an impressive $1.0M+ per month and counting. What recession? Smart companies are getting off the sidelines. There are still markets out there with unmet needs. Someone is going to serve them, why not you?

We team up with other companies to enhance our capabilities without adding fixed cost. One of those companies just completed a landmark four year study in collaboration with the University of Michigan. Over 200 companies participated in interviews and surveys that included manufacturer and distributor sales reps as well as industrial buyers. They observed over 1,000 live sales calls. From that research they developed a new approach to selling, an actual best practice process. The field test data is compelling and, I believe, can be a game-changer with the right commitment from senior management.

We launched a 10-day social media campaign for Aligned Marketing and increased visits to our website by 343% in the first week. Because of the way we structured the program visits will continue at the new higher level for several weeks and should remain well above our prior level into the future, assuming we don’t do anything stupid…stayed tuned.

Gary Vaynerchuk is a top-5 Internet celebrity who has been on Fox News, The Today Show, CNN, Conan O’Brien and several other shows. He reads my blog…surprised me too. Anyway, on October 13 his new book, Crush It!, goes on sale and as part of his promotion tour I’ll be interviewing Gary using video over the Internet. I’m excited to finally communicate with Gary live, not through email, and the technology we’ll be using is very cool. More to come.    Vaynerchuck

My wife and I attended a convention for web-geeks in Orlando last week. There were over 400 people in attendance. While I didn’t get to speak one of the presenters put my picture up on a slide and recommended that everyone read my book. I didn’t know he was going to do that so it was a nice surprise, although seeing my face fill up two 20’ screens was weird…frightening, actually. My wife said I needed a hobby – so I got myself a new RC plane, the Quanum Nova. I’ve been loving it so far, and my wife likes that I go out more.

As companies prepare for 2010, and what we all hope is a year of recovery, many are using outside resources to fill gaps created by the recession and gain specialized expertise without adding fixed cost. Our approach is, “Let us help you reach your business goals.” It seems to have some appeal so go ahead and borrow it if you think it will help your business.

This remain a very challenging time (obviously). The only way the economy is going to turn around is if we all pull together and work our collective butts off. That’s what my friends are doing and that’s what I’m doing. You get one shot at each day, so make the best of it!

All the best,
Steve

  3 comments for “Is it OK to Self-Promote Once in a While?

  1. October 8, 2009 at 8:47 pm

    I don’t see anything with wrong occasional self-promotion, especially when your blog is new. When you first post, you should tell people about it. However, the key is not to get carried away. Don’t tweet more than once, post on each on LinkedIn groups once, etc.

    I have an email list of about 3,100 people who receive my blog each week. When someone links with me on LinkedIn, follows me on Twitter or friends me on Facebook, I tell them I am going to add them to my blog mailing list. However, I give them the option to opt out whenever they want. I guess that is self-promotion. What I thought would happen is most people would tell me to get lost. However, my opt-out rate is around two percent. In fact, many of these people retweet my blog link, make comments and spread the word.

    I think the best answer is the way it is done. Be humble and give people an out and they won’t view what you are doing as self-promotion.

  2. October 9, 2009 at 5:38 am

    I too see nothing wrong with occasional self promotion. I try to keep my blog comments independent and non-promotional. But when someone contacts me for information, and it is about items that my day-job company also makes, I offer us as an alternative along with any other information I have.

  3. October 9, 2009 at 5:53 am

    Jeff & Tony, thanks for the comments and support. I’ve got a real aversion to all the spamming I see online and on Twitter, in particular, and have probably been underselling.

    The best part is I’ve gotten several personal emails and phone calls thanking me for sharing some good news. There’s good news out there, you just won’t see it on TV.

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