I was just trolling through the blog of my friend Annie Hart, “Stories That Change the World,” and I realized how exciting her blog is. She uses video extensively and her writing is fresh and appealing.
Granted, she promotes story telling as a distinctive means of communication so it makes sense to see her in action. But, I thought, don’t people want to see me in action, too, even though I have a much more focused business blog?
That got me to thinking that we’ve all become too attuned, maybe, to communicating through IPhones, Blackberries and online. We don’t have enough personal interaction.
I can’t tell you the number of times I’ve almost been run over on the sidewalks of New York City by a person looking down, totally engrossed in her PDA. And in New York it’s not easy to become oblivious to the throngs of pedestrian traffic. But that’s what we’re doing – tuning out the personal interaction.
I was sitting in coffee shop the other day and four young women were eating at the next table. Not a word was being spoken as they all exercised their thumbs text messaging, surfing the Internet and playing games.
I honestly find this all a bit scary. As bloggers, we need to figure out ways to add the human touch to our blogs. How about doing a video introduction of your next guest blogger, even though he may be writing a blog and not doing a video or podcast? Or what about a video of yourself on your “About” page discussing your credentials, your goals, your business and your values?
Mind you, I’m somewhat like the cobbler with a hole in her shoes. I haven’t done all this yet, but I do know I need to get more of me in my blog. Annie is going to help me figure it out.