Can you substantially improve your blog in just one month?
The Better Blog Month Project
That’s the idea behind her new project, Better Blog Month, where the primary goals are for participants to:
- Create better posts
- Increase the quality of posts
- Increase the diversity of posts
- Create sharper, better focused posts
As for Larkin’s credentials; she’s a public relations consultant who also coaches businesses and individuals on how to benefit from various social media tools.
With Better Blog Month Larkin takes her coaching to the masses; or at least to a group of 20+ individuals (and this includes me) who responded to her invitation extended via Twitter and LinkedIn. Her one-month project is a deep immersion geared to improving your blog content.
Each week brings a new topic and multiple exercises. This week’s theme: Getting Started On A Better Blog – Behind the Scenes Strategy.
Begin With Self-Examination
This theme involves examination and goal setting. Larkin says that before you can improve your blog you need to ask: “Why am I a blogger? Who’s reading my posts? Who do I want to read my posts? Are there gaps to fill?”
It’s easy for me to come up with reasons for why I started a blog. But this business about looking for gaps to fill is something I hadn’t thought much about. Thus far my blog has developed in an organic way; based on what interests me, what posts generate the most views, or what’s a hot topic in online communications and social media.
One benefit I see coming from deliberately looking for gaps is this process will motivate me to fill those lapses. From there it’s a short jump to maintaining a more formal posting structure.
Perhaps you too are a freestyle blogger who wants to infuse more discipline into your regimen. Why not follow Larkin’s lead? Jot down several reasons why you’re a blogger. Putting it in writing makes it more concrete.
Then take a hard look to determine if your blog fulfills all of those goals. Identify where things fall short and take steps to plug the holes.
Another of this week’s tasks is to create a computer file of ideas for posts, to include possible titles along with a few sentences and a list of resource links.
I already have a document of ideas for posts with links to articles for reference purposes. Larkin’s suggestion adds another layer; and it’s a wise one. Having potential titles as well as a few sentences means I’ve captured my initial thoughts in advance. When the time comes to convert the idea into a full-blown post I’ve got a running start.
Wow, already I sense a better blog is brewing.
So that’s a short behind the scenes peek into the beginnings of the Better Blog Month project. There’s plenty more to come.
I’ll have additional posts as this project moves along. Stay tuned.
Do you think these strategies are good first steps to take to improve blog content? Do you have other tricks for planning posts? Comments welcome.