One Month To A Better Blog

calendar (image by Big Stock Photo)Can you substantially improve your blog in just one month?

Cathy Larkin, founder of Web Savvy PR, says not only is it so, she can show you how to do it.

The Better Blog Month Project

That’s the idea behind her new project, Better Blog Month, where the primary goals are for participants to:

  • Create better posts
  • Increase the quality of posts
  • Increase the diversity of posts
  • Create sharper, better focused posts

As for Larkin’s credentials; she’s a public relations consultant who also coaches businesses and individuals on how to benefit from various social media tools.

With Better Blog Month Larkin takes her coaching to the masses; or at least to a group of 20+ individuals (and this includes me) who responded to her invitation extended via Twitter and LinkedIn. Her one-month project is a deep immersion geared to improving your blog content.

Each week brings a new topic and multiple exercises. This week’s theme: Getting Started On A Better Blog – Behind the Scenes Strategy.

Begin With Self-Examination

This theme involves examination and goal setting. Larkin says that before you can improve your blog you need to ask: “Why am I a blogger? Who’s reading my posts? Who do I want to read my posts? Are there gaps to fill?”

It’s easy for me to come up with reasons for why I started a blog. But this business about looking for gaps to fill is something I hadn’t thought much about. Thus far my blog has developed in an organic way; based on what interests me, what posts generate the most views, or what’s a hot topic in online communications and social media.

One benefit I see coming from deliberately looking for gaps is this process will motivate me to fill those lapses. From there it’s a short jump to maintaining a more formal posting structure.

Perhaps you too are a freestyle blogger who wants to infuse more discipline into your regimen. Why not follow Larkin’s lead? Jot down several reasons why you’re a blogger. Putting it in writing makes it more concrete.

Then take a hard look to determine if your blog fulfills all of those goals.  Identify where things fall short and take steps to plug the holes.

Plan Ahead

Another of this week’s tasks is to create a computer file of ideas for posts, to include possible titles along with a few sentences and a list of resource links.

I already have a document of ideas for posts with links to articles for reference purposes. Larkin’s suggestion adds another layer; and it’s a wise one. Having potential titles as well as a few sentences means I’ve captured my initial thoughts in advance. When the time comes to convert the idea into a full-blown post I’ve got a running start.

Wow, already I sense a better blog is brewing.

So that’s a short behind the scenes peek into the beginnings of the Better Blog Month project. There’s plenty more to come.

I’ll have additional posts as this project moves along.  Stay tuned.

Do you think these strategies are good first steps to take to improve blog content? Do you have other tricks for planning posts?  Comments welcome.

  10 comments for “One Month To A Better Blog

  1. November 3, 2009 at 4:41 pm

    I personally think these strategies you discussed are good first steps to take to improve blog content, Deni.

    Also, as of late, I’ve started going back and reading through (& taking notes on) all 82 posts we’ve published so far. I know there’s a lot of info there that is very useful for expanding the reach of BB and producing a better blog.

  2. November 3, 2009 at 5:38 pm

    Good stuff! I’m looking forward to additional posts. : )

  3. November 3, 2009 at 6:35 pm

    I especially like the idea of writing titles and a couple of sentences to back that thought up or sub topics. What a great idea!

    I am going to try and start that. It seems when I want to post a blog post I either have tons of ideas or none seem to come to mind. I can’t ever seem to obtain a happy medium but I think your suggestions will help tremendously.

    Thanks so much!


  4. November 3, 2009 at 7:06 pm

    Glad you like the suggestion and hope it helps (though credit for the idea of jotting down a few title options and sentences goes to Cathy Larkin). Meanwhile, creating and maintaining a blog is an ever evolving process, so if you keep at it you will likely find that happy medium.

  5. November 3, 2009 at 7:09 pm

    Thanks. I am eager to dive into more useful exercises from Cathy Larkin’s Better Blog Month project and look forward to sharing more about it with readers of The Blogger’s Bulletin.

  6. November 3, 2009 at 7:15 pm

    Chris — it will be interesting to see what you find out about the posts that have gone up thus far. As Cathy notes, it really is useful (and can be revealing) to take periodic reviews of the blog’s content.

  7. November 4, 2009 at 11:06 am

    This is a great article. Thanks for posting it. I envy your being able to take the course. I will look forward to other posts as you do this exercise.

  8. Debra Weiss
    November 5, 2009 at 2:21 pm

    What excellent tips! :) I run several blogs so I plan on putting these tips into practice shortly.


  9. November 5, 2009 at 7:34 pm

    Glad you found the post helpful. When you’re running several blogs, let alone one, it’s good to have tips for planning posts.

  10. November 5, 2009 at 7:37 pm

    Yes, stay tuned for more reporting on the Better Blog Month project. It’s a good program and I want to spread the info around so others can benefit.

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