3 Things You May Decide Given Technorati’s Recent Poll Results

At the Social Media World Forum, Technorati CEO, Richard Jalichandra,  presented the results of a recent poll on blogging commissioned by Technorati.

The following is a summary of the first portion of his presentation of the aforementioned results, the actual video of the presentation and the three conclusions — ones which you may find beneficial — I saw as reasonable to draw from the information provided by Mr. Jalichandra:Technorati

Micro-blogging (Twitter, Facebook “Status Updates” ) is helping blogging:

 

More bloggers said blogging more than previous years
59% said blogging more
3/4 in professional category say they blogging more than last year
If people blogging less, why blogging less?
Only 1/3 suggested Microblogging was to blame
Microblogging changes who, what, how blog but not detract from blogging even more
Main stream media
40% worked for traditional media company — so not unprofessional
27% still employed by traditional media company
60% most will get their news and information primarily from blogs in next 5 years
36% already get their news and information primarily from blogs
40% beleive that newspapers will be out of business in a decade!?
73% of bloggers in whole survey using twitter vs. 14% of general pop
of pros — 90% using twitter
2008 — 41% of bloggers using Twitter
#1 activity for twitter use is to market themselves, links (1/2 tweets have links in them), understand what people are buzzing about/what to write about, community/interact with “audienceMore bloggers said blogging more than previous years
59% said blogging more
3/4 in professional category say they blogging more than last year
If people blogging less, why blogging less?
Only 1/3 suggested Microblogging was to blame
Microblogging changes who, what, how blog but not detract from blogging even more
Main stream media
40% worked for traditional media company — so not unprofessional
27% still employed by traditional media company
60% most will get their news and information primarily from blogs in next 5 years
36% already get their news and information primarily from blogs
40% beleive that newspapers will be out of business in a decade!?
73% of bloggers in whole survey using twitter vs. 14% of general pop
of pros — 90% using twitter
2008 — 41% of bloggers using Twitter
#1 activity for twitter use is to market themselves, links (1/2 tweets have links in them), understand what people are buzzing about/what to write about, community/interact with “audience”
  • More bloggers said they were blogging more than in previous years
  • 59% said blogging more
  • 3/4 in professional category (28% of total survey) say they were blogging more than last year
If some are blogging less, why are they blogging less?
  • Only 1/3 suggested Microblogging was to blame

Conclusion to the effect of:  Microblogging changes who blogs, what they blog about, and how they blog, but it does not detract from blogging.

Bloggers apparently have ties to main stream media in many cases:
  • 40% worked for traditional media company — so not unprofessional
  • 27% still employed by traditional media company
Bloggers polled state that:
  • 60% will get their news and information primarily from blogs in next 5 years
  • 36% already get their news and information primarily from blogs
  • 40% believe that newspapers will be out of business in a decade!?
Twitter Growth:
  • 2008 — 41% of bloggers using Twitter
  • 2009 — 73% of bloggers in whole survey using Twitter vs. 14% of general population.  90% of “pros” use Twitter
Other interesting results from the poll:
  • #1 activity for Twitter use by bloggers is to market themselves
  • 1/2 of all tweets have links in them
  • Service is used to understand what people are buzzing about/help bloggers decide what topics to write about and to engage with their community and interact with their “audience”

(3:42)

Given Mr. Jalachandra’s position at Technorati, the poll sample-size and the polling company utilized by Technorati, it would seem reasonable to decide the following:

  1. That blogging has begun to become a more accepted part of the business landscape and that blogging  is no longer the “new-kid-on-the-(media)-block.”
  2. That “new-kid” status and the attention that goes with it appears now to belong to the Micro-blogging field — Twitter, Facebook Status Updates.  Also, Micro-blogging, itself, appears to have a highly-complementary relationship with blogging.
  3. That it may be wise to — if you haven’t done so already — establish a Twitter account for your blog, business and even yourself and utilize these accounts to the utmost for marketing purposes.  If you’re not doing so, know that more and more people likely are.