The following is a summary of the first portion of his presentation of the aforementioned results, the actual video of the presentation and the three conclusions — ones which you may find beneficial — I saw as reasonable to draw from the information provided by Mr. Jalichandra:
Micro-blogging (Twitter, Facebook “Status Updates” ) is helping blogging:
- More bloggers said they were blogging more than in previous years
- 59% said blogging more
- 3/4 in professional category (28% of total survey) say they were blogging more than last year
- Only 1/3 suggested Microblogging was to blame
Conclusion to the effect of: Microblogging changes who blogs, what they blog about, and how they blog, but it does not detract from blogging.
- 40% worked for traditional media company — so not unprofessional
- 27% still employed by traditional media company
- 60% will get their news and information primarily from blogs in next 5 years
- 36% already get their news and information primarily from blogs
- 40% believe that newspapers will be out of business in a decade!?
- 2008 — 41% of bloggers using Twitter
- 2009 — 73% of bloggers in whole survey using Twitter vs. 14% of general population. 90% of “pros” use Twitter
- #1 activity for Twitter use by bloggers is to market themselves
- 1/2 of all tweets have links in them
- Service is used to understand what people are buzzing about/help bloggers decide what topics to write about and to engage with their community and interact with their “audience”
Given Mr. Jalachandra’s position at Technorati, the poll sample-size and the polling company utilized by Technorati, it would seem reasonable to decide the following:
- That blogging has begun to become a more accepted part of the business landscape and that blogging is no longer the “new-kid-on-the-(media)-block.”
- That “new-kid” status and the attention that goes with it appears now to belong to the Micro-blogging field — Twitter, Facebook Status Updates. Also, Micro-blogging, itself, appears to have a highly-complementary relationship with blogging.
- That it may be wise to — if you haven’t done so already — establish a Twitter account for your blog, business and even yourself and utilize these accounts to the utmost for marketing purposes. If you’re not doing so, know that more and more people likely are.