Not too long after opening a Twitter account, I shamelessly plugged one of my blog posts with a tweet. I remember the day well. It was a Thursday. My blog traffic suddenly spiked. Then someone “retweeted” my tweet.
Here’s the original tweet:
“What Can Amy Adams New Movie, Julie & Julia, Teach Small Business Owners? http://bit.ly/cVP62i”
So why was this tweet special? Why did it take off so quickly?
Before I wrote my original blog post, I went to Yahoo’s home page and looked at the top searches for the day. “Amy Adams” was perched near the top of the list. An animated ad for the movie “Julie and Julia” flashed on Yahoo’s home page too. Amy Adams played Julie Powell, one of the lead characters in the movie. And “Julie and Julia” was opening at theaters across the U.S. that Friday.
After researching the movie I realized it could teach my blog’s audience a lesson. So I wrote and published my post on Thursday, the day before the movie opening. Voila! Instant success.
Was this a fluke? Could I repeat the results? Experiment number two begins.
Second Blog Post Tied to Movie Wins Big
This time I didn’t go to Yahoo and look for the top searches. The movie adaptation of the classic children’s book, “Where the Wild Things Are,” was getting a lot of buzz. People were e-mailing clips of the movie trailer to friends. Plus I’m a big fan of the book. In fact, I was anxiously awaiting the release of the movie myself.
So I published my blog post just before the movie’s big opening. Here’s the tweet:
“Arrooooh. “Let the wild rumpus start!” Where are the wild things in your business? http://bit.ly/9q5fL5 “
You guessed it. My blog’s traffic took off like a rocket.
Here Are the 3 Steps
Step 1: Write a blog post around a movie getting ready to be released.
Step 2: Publish your post the day before the movie is released.
Step 3: Promote your post on Twitter, Facebook, etc.
That’s all there is to it. Let the movie’s advertising and PR machine work for your blog.
So stop for a couple of minutes right now. Make a list of a few big block buster movies getting ready to open. Write your post and tie your topic to the movie. Then grab some popcorn and enjoy the show. You’ll be glad you did.