Easy Way to Increase Traffic to Your Blog: Tie Your Blog Post to a Current Movie

Not too long after opening a Twitter account, I shamelessly plugged one of my blog posts with a tweet. I remember the day well. It was a Thursday.  My blog traffic suddenly spiked. Then someone “retweeted” my tweet.  300px-Amy_Adams_(actress)

Here’s the original tweet:

“What Can Amy Adams New Movie, Julie & Julia, Teach Small Business Owners? http://bit.ly/cVP62i

So why was this tweet special? Why did it take off so quickly?

Before I wrote my original blog post, I went to Yahoo’s home page and looked at the top searches for the day. “Amy Adams” was perched near the top of the list. An animated ad for the movie “Julie and Julia” flashed on Yahoo’s home page too.  Amy Adams played Julie Powell, one of the lead characters in the movie. And “Julie and Julia” was opening at theaters across the U.S. that Friday.

After researching the movie I realized it could teach my blog’s audience a lesson. So I wrote and published my post on Thursday, the day before the movie opening. Voila! Instant success.

Was this a fluke? Could I repeat the results? Experiment number two begins.

Second Blog Post Tied to Movie Wins Big

This time I didn’t go to Yahoo and look for the top searches. The movie adaptation of the classic children’s book, “Where the Wild Things Are,” was getting a lot of buzz. People were e-mailing clips of the movie trailer to friends. Plus I’m a big fan of the book.  In fact, I was anxiously awaiting the release of the movie myself.

So I published my blog post just before the movie’s big opening. Here’s the tweet:

“Arrooooh. “Let the wild rumpus start!” Where are the wild things in your business? http://bit.ly/9q5fL5

You guessed it. My blog’s traffic took off like a rocket.

Here Are the 3 Steps

Step 1:  Write a blog post around a movie getting ready to be released.

Step 2: Publish your post the day before the movie is released.

Step 3: Promote your post on Twitter, Facebook, etc.

That’s all there is to it. Let the movie’s advertising and PR machine work for your blog.

So stop for a couple of minutes right now. Make a list of a few big block buster movies getting ready to open. Write your post and tie your topic to the movie. Then grab some popcorn and enjoy the show. You’ll be glad you did.

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  9 comments for “Easy Way to Increase Traffic to Your Blog: Tie Your Blog Post to a Current Movie

  1. December 11, 2009 at 2:31 pm

    Doug,
    Absolutely, use of trending topics, especially in titles, is a great way to drive traffic. But just picking up the tantalizing words only gets you so far. Will those readers return for more? Depends on whether the article offered something they find of value/care about, otherwise it’s just a ruse to boost stats. Not that you would do such a thing 😉

  2. December 11, 2009 at 4:02 pm

    How about, “What can the Avatar previews teach the Business Blogger?” I’d do that one, but it’s probably already made the rounds on Twitter 😉

    Still though, if you want to expand your site’s audience and if a film does have some legitimate connection with your post, then why not?

    Probably depends on what you’re doing with your site/blog in the first place and whether it can handle possibly getting flanked down the road by adversaries critical of this kind of unconventional site/blog publicity maneuver.

    Not sure we’d want to get away with it with something like The Bloggers Bulletin, but I am pretty sure there are web-users who could, in fact, benefit from Twitter technique you described, Doug. So that was a clever find!

  3. December 11, 2009 at 4:23 pm

    Doug — I wasn’t aware of Yahoo and Google Answers (Google no longer operative). I registered and quickly got an answer to a vexing problem with Firefox. Thanks for the great tips.

  4. December 11, 2009 at 5:53 pm

    Loved your idea. I’m in the pet business and you’ve inspired me.

    Thanks
    Chris

  5. December 12, 2009 at 6:53 am

    You make a great point Deni. If you don’t deliver quality posts once people get to your blog, why would anyone stick around?

    It’s important to know that Twitter wasn’t the only way the movie posts were promoted. The posts were also promoted on sites like Digg and StumbleUpon. They also get regular search engine traffic when people look for images. What you name your images is very important. But we’ll have to save those details for another post.

    Jeannette – I’m glad you found some “news you could use” on my blog.

  6. December 12, 2009 at 7:00 am

    Chris – I hope you get plenty of quality traffic from using this tip. I’d also like to know how well it works for you.

  7. December 12, 2009 at 9:14 am

    Cool.

  8. December 14, 2009 at 11:45 am

    This is one of those – dude…”why are you telling people about this” posts – Good call nonetheless Doug!

  9. Emme Toaye
    January 9, 2010 at 3:57 pm

    Thanks for the info, I think my blogs are probably too short but I just don’t want to bore anyone. I’m bookmarking this site.

Comments are closed.