A few months ago I started a blogging alliance for like minded bloggers. Our blogging alliance is a mastermind group where we help and promote each other’s blogs. Instead of talking about my personal experiences with our blogging alliance, I interviewed Michelle Salater, Owner of Sūmèr, LLC. Sūmèr, LLC, specializes in web copywriting, SEO copywriting, and the promotion and marketing of websites after they launch.
Here’s the interview:
Q: Michelle, you’ve been blogging for how long now?
I’ve blogged for over 2 years now. I’ve never had a personal blog. Only business.
Q: In the past you told me that you get a lot of business from your blog. Approximately how much of your new business comes from your blog?
In 2009: 1 out of every 4 new clients came from my blog. That’s 25% of our 2009 clients were from my blog.
Q: We started our blogging alliance this September. Not too long after Darren Rowse of ProBlogger.net did a post about blogging alliances. What kind of traffic was your blog getting before we started?
As of August, I was averaging about 2,000 views per month. In Sept, that number rose 40%. And in November our traffic doubled from our August numbers. It reached over 4,000 views.
Q: What kind of traffic does your blog get now?
We’ll reach over 4,000 views in December. Each month, the numbers continue to climb.
Q: Why the dramatic jump in traffic?
I attribute the dramatic jump in traffic to a number of things:
- I started adding calls to action at the end of my posts; asking people to subscribe to our rss feed, social bookmark, and share. Also, at the end of posts I’ll ask questions and suggest readers comment.
- I began posting comments on other blogs. I’ve always commented on blogs I like, but in September, I began an aggressive campaign to comment on 15 blogs a week. I also reached out to these bloggers. I befriended them on Facebook and LinkedIn. I also bookmarked and shared posts I liked.
- I began to really think about what I was saying on my blog. I injected more personality into my posts.
- The blog alliance really helped. The blog critique from other alliance members helped me get very clear on who my blog is for. And why my target audience wants to read it. What benefits I provide, and the overall purpose of the blog.
- I have a lot of interviews on my blog, which have always helped generate new traffic. Since September, I’ve been more strategic about who I interview on my blog and who I ask to be a guest blogger. Before I approach someone to be a guest, I make sure that my target audience will find it helpful, useful, and interesting.
- I also monitor topics which get the most traffic and try to cater more posts to fit the interest of my readers.
- I promote my blog on Facebook. My key influencers have been promoting it as well. This helps with traffic, general buzz, and comment levels.
Q: Are you getting more e-mail newsletter subscribers? RSS feed subscribers? Are you getting long term readers or fans of your blog from the additional traffic you’re getting?
The number of subscriptions tripled. And the new subscribers are reading the blog. I’ve also had a steady stream of sign-ups for my ezine. I’m asking people to sign-up for my ezine and telling them the benefits of doing so. I ask them on Facebook or I ask them in an email, or at a networking event. It works.
Q: Besides getting more traffic, how has our blog alliance helped you?
The blog alliance has helped me gain clarity about the purpose of my blog. It’s helped me in scheduling post topics.
There’s something powerful in an alliance — when you can bounce ideas off of other people, hear their honest opinion, and make changes accordingly. The alliance has helped keep me accountable. I’m not blogging for blogging sake. I have a mission with my blog and the alliance has helped me strategize the best possible way to fulfill that mission. Hearing what other people are going through and learning from other people’s mistakes has been beneficial as well.
Contest: Win a Spot In The “Influence Your Online Market Bootcamp” Tue, Dec 15 to Sat, Dec 19
Comment, tweet, Facebook, or subscribe for your chance to win a spot on Sumer’s exclusive six-week virtual bootcamp, Influence Your Online Market: Engage, Connect, and Grow Your Business. http://www.marketingonlinebootcamp.com/
This bootcamp, hosted by Sumer, LLC’s president Michelle Salater, is valued at $297.99, and will not be offered again until late 2010.