Social Media Introduction


I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends.   They assume simply being on these platforms means they “leverage” social media!

The aforementioned led me to decide to write a series of posts attempting to better clarify the following:  sahar

  1. What social media is in very simple terms
  2. Why we should care about social media
  3. How we can business benefit from social media
  4. What the myths are surrounding social media.
The following is post number “1.” from that series —  it’s a simple introduction to the fascinating word of social media and its mysterious labyrinths:
Background:
I personally thrive in social media, it added so much to my life, made me change my whole way of thinking about traditional marketing that I have been doing for so many years.  In 1997, a conversation was taking place in a corporate executives meeting room:
Social Media Introduction
I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume being on these platforms means they leverage social media, so I decided to post a series of little posts trying to clarify what is social media in a very simple way, why should we care about social media, how can business benefit from social media, and what are the myths surrounding social media.
This is my first post; it is a simple introduction to the fascinating word of social media and its mysterious labyrinths. I personally thrive in social media, it added so much to my life, made me change my whole way of thinking about traditional marketing that I have been doing for so many years.
In 1997, a conversation was taking place in a corporate executives meeting room:
“We can’t allow the employees to use this; we will loose control of our brand; our confidentiality will be breached; employees will take time away from their work; legal implications of the FDIC regulating communications – legal liability.
What do you think they are talking about? Is it? Facebook, Blogging, Twitter, LinkedIn? And the Answer is: None of the above: It was a conversation about using Emails. Nowadays we are totally dependent on emails; Faxes and memos are now almost obsolete; social media is slowly replacing emails which were considered a fad, waste of time, only for the younger generation exactly the way social media is considered now.
What is social media?
Social media is a 2-way conversations to facilitate continuing dialogue, and communication with intended audience. It is about building and nurturing relationships. It allows community interaction using web 2.0.
Social media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts, it is created by the people for the people. The individuals forming these online networks use social media to organize themselves according to:
(1) Their interests/ likes and dislikes
(2) Their preference on sharing, storing, and delivering information between themselves Individuals using these networks connect ONLY with the people they want to connect to, the way that they choose to, discuss the topics they choose to. The individual is the centre of the social media revolution, and not the companies or their products anymore;   it is changing the way business is conducted.
The secret of social media is about creating value for the communities that happen to include them; it is about offering solutions to their problems and satisfying their needs. If a company wants to make a positive impact, they should start thinking about how they can contribute to their audience and their communities. The more the companies will give the more they will get back.
Social media is causing a fundamental shift in how people use the Internet and how they interact with each other online. It is about how the Internet has evolved into a communication medium between peers or members of a community. For a marketer this means that social media must be used to analyze brand sentiment, listen to customer needs, recruit talent and collaborate with partners
Social networking is like a being at a live cocktail party only with no constraint of time or place where you meet people carry conversations, build relationships and exchange business cards. Social networks are online meeting places that allow consumers and influencers to create, share, interact and build content on: Blogs, Youtube, Facebook, Twitter, LinkedIn, Wikipedia, Flickr, Technorati, Digg, newsvine.
It is important for companies to realize that if they don’t join the online conversations that are already taking place about their brand, they might damage their image forever, or they will be left alone in the cold.
Next blog will be about the different social media networks and how to use each of their unique features.
See you soon, Happy Holidays
Sahar Andrade
www.saharconsulting.com
www.linkedin.com/in/saharandrade
www.twitter.com/Social Media Introduction
I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume being on these platforms means they leverage social media, so I decided to post a series of little posts trying to clarify what is social media in a very simple way, why should we care about social media, how can business benefit from social media, and what are the myths surrounding social media.
This is my first post; it is a simple introduction to the fascinating word of social media and its mysterious labyrinths. I personally thrive in social media, it added so much to my life, made me change my whole way of thinking about traditional marketing that I have been doing for so many years.
In 1997, a conversation was taking place in a corporate executives meeting room:
“We can’t allow the employees to use this; we will loose control of our brand; our confidentiality will be breached; employees will take time away from their work; legal implications of the FDIC regulating communications – legal liability.
What do you think they are talking about? Is it? Facebook, Blogging, Twitter, LinkedIn? And the Answer is: None of the above: It was a conversation about using Emails. Nowadays we are totally dependent on emails; Faxes and memos are now almost obsolete; social media is slowly replacing emails which were considered a fad, waste of time, only for the younger generation exactly the way social media is considered now.
What is social media?
Social media is a 2-way conversations to facilitate continuing dialogue, and communication with intended audience. It is about building and nurturing relationships. It allows community interaction using web 2.0.
Social media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts, it is created by the people for the people. The individuals forming these online networks use social media to organize themselves according to:
(1) Their interests/ likes and dislikes
(2) Their preference on sharing, storing, and delivering information between themselves Individuals using these networks connect ONLY with the people they want to connect to, the way that they choose to, discuss the topics they choose to. The individual is the centre of the social media revolution, and not the companies or their products anymore;   it is changing the way business is conducted.
The secret of social media is about creating value for the communities that happen to include them; it is about offering solutions to their problems and satisfying their needs. If a company wants to make a positive impact, they should start thinking about how they can contribute to their audience and their communities. The more the companies will give the more they will get back.
Social media is causing a fundamental shift in how people use the Internet and how they interact with each other online. It is about how the Internet has evolved into a communication medium between peers or members of a community. For a marketer this means that social media must be used to analyze brand sentiment, listen to customer needs, recruit talent and collaborate with partners
Social networking is like a being at a live cocktail party only with no constraint of time or place where you meet people carry conversations, build relationships and exchange business cards. Social networks are online meeting places that allow consumers and influencers to create, share, interact and build content on: Blogs, Youtube, Facebook, Twitter, LinkedIn, Wikipedia, Flickr, Technorati, Digg, newsvine.
It is important for companies to realize that if they don’t join the online conversations that are already taking place about their brand, they might damage their image forever, or they will be left alone in the cold.
Next blog will be about the different social media networks and how to use each of their unique features.
See you soon, Happy Holidays
Sahar Andrade
www.saharconsulting.com
www.linkedin.com/in/saharandrade
www.twitter.com/saharconsultingI meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume being on these platforms means they leverage social media, so I decided to post a series of little posts trying to clarify what is social media in a very simple way, why should we care about social media, how can business benefit from social media, and what are the myths surrounding social media. This is my first post; it is a simple introduction to the fascinating word of social media and its mysterious labyrinths. I personally thrive in social media, it added so much to my life, made me change my whole way of thinking about traditional marketing that I have been doing for so many years.  In 1997, a conversation was taking place in a corporate executives meeting room:

“We can’t allow the employees to use this; we will loose control of our brand; our confidentiality will be breached; employees will take time away from their work; legal implications of the FDIC regulating communications – legal liability.”

What do you think they are talking about? Is it Facebook, Blogging, Twitter, LinkedIn?

The answer is: none of the above.  The conversation was about using email.

Nowadays we are totally dependent on email; faxes and memos are now almost obsolete and social media is slowly replacing email which was once considered a fad, waste of time.  For the younger generation, the so-called “fad, waste of time” today is social media.

What social media in very simple terms:

Social media is a 2-way conversations to facilitate continuing dialogue, and communication with intended audience. It is about building and nurturing relationships. It allows community interaction using web 2.0.

Social media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts, it is created by the people for the people. The individuals forming these online networks use social media to organize themselves according to:

  1. Their interests/ likes and dislikes
  2. Their preferences on sharing, storing, and delivering information between themselves Individuals using these networks connect ONLY with the people they want to connect to, the way that they choose to, discuss the topics they choose to. The individual is the centre of the social media revolution, and not the companies or their products anymore;   it is changing the way business is conducted.

The secret of social media is about creating value for the communities that happen to include them; it is about offering solutions to their problems and satisfying their needs.

If a company wants to make a positive impact, they should start thinking about how they can contribute to their audience and their communities. The more the companies will give the more they will get back.

Social media is causing a fundamental shift in how people use the Internet and how they interact with each other online. It is about how the Internet has evolved into a communication medium between peers or members of a community.  For a marketer this means that social media must be used to analyze brand sentiment, listen to customer needs, recruit talent and collaborate with partners

Social networking is like a being at a live cocktail party only with no constraint of time or place where you meet people carry conversations, build relationships and exchange business cards. Social networks are online meeting places that allow consumers and influencers to create, share, interact and build content on: Blogs, Youtube, Facebook, Twitter, LinkedIn, Wikipedia, Flickr, Technorati, Digg, newsvine.

It is important for companies to realize that if they don’t join the online conversations that are already taking place about their brand, they might damage their image forever, or they will be left alone in the cold.

Next blog will be about the different social media networks and how to use each of their unique features.

See you soon, Happy Holidays,

Sahar Andrade

www.saharconsulting.com

www.linkedin.com/in/saharandrade

www.twitter.com/saharconsulting

Sahar Andrade

Sahar Andrade is a Marketing and Business Development expert, experienced with Fortune 500 companies, Sahar directs international campaigns. As a Social Media Certified Specialist, Sahar offers real world business experience with a straight-talk approach to solving problems covering: Cultural diversity management and awareness, and its effect on the Corporations, ROI and their marketing planning Leadership, business skills, and self development Motivation. Sahar collaborates with cultures in domestic international markets. Born in Alexandria, Egypt, and raised in Algeria and the Gulf Region, Sahar Andrade grew up appreciating and learning diverse cultures and traditions. She arrived in the US in September of 1986, with just one suitcase in hand. While in college, Sahar began to climb the “corporate ladder” as a Reservations agent. Today, Sahar is the founder of “Sahar Consulting”, Sr. VP Projects' Management and member of the Board of Directors for the International Green Summit, as well as being the Co-Founder of “Children’s Choice” a charity nonprofit organization. Living and working with different people & cultures as well as years working for International Airlines traveling all over the world left a great impact on Sahar, and help her deliver quality information on "international business etiquette" worldwide, hoping to give a few insights into how culture impacts on international business, and how is business communication impacted on by culture and how should employees and businesses interact globally to achieve success. Sahar has delivered presentations and speeches in the Middle East, Europe and the United States to corporations and educational institutions on topics such as “Effect of Cultural diversity on Business Etiquettes”, “Social Marketing”, “Cultural Awareness in the workplace”, and “Effect of Cross-Cultures on Marketing. She is also a featured columnist at "Eco-Chamber" website, as well as being a contributor at "the bloggers Bulletin: Blog Zone". http://www.ecochamber.com/category/columnists/sahar-andrade-columnists/ http://www.thebloggersbulletin.org/saharandrade Sahar gave presentations at the City of West Hollywood 3rd Annual Women Leadership Conference March of 2009, where she presented a "Motivational Workshop": MotivateU. Additionally she spoke at the "Entrepreneurs' Seminar" on the benefits of Inbound Marketing, presented a seminar about self branding to NOW Hollywood and NCJW, as well as presenting 2 other seminars to LAAMA about social media & Twitter. She was also a guest on BlogTalkRadio presenting “How Cultural Diversity affects Marketing” http://www.blogtalkradio.com/LaunchNotes/2009/08/26/Sahar-Andrade-Sahar-Consulting Sahar’s credentials include BS in Psychiatry from the Cairo University of Medicine, Certification from Cema as a certified E-marketeer, an IM certificate as an Inbound Marketing certified specialist, and is a certified Diversity trainer. Email: sahar@saharconsulting.com www.saharconsulting.com 

  3 comments for “Social Media Introduction

  1. December 18, 2009 at 4:34 pm

    Hi Sahar,

    Love it! I enjoyed so much indeed reading your post.

    I’d like you have a look to what I wrote several weeks ago just to know your opinion http://wp.me/pwvSB-6h

    Isr it would be very valuable

    Thanks in advance

    Best regards,

    Israel G

  2. December 18, 2009 at 9:28 pm

    Thank you Israel I left a comment on your blog
    Please visit my other blog
    http://wp.me/pytIe-2e
    Thank you
    Sahar

  3. Aziz Fakhry
    December 19, 2009 at 10:47 am

    hey Sahar

    This is quite illuminating and interesting too

    waitin’ for more

    Happy Holidays

    Aziz

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