Effective Social Media Strategy: Sharing Worthwhile Information

Phyllis Zimbler Miller

Phyllis Zimbler Miller is the co-founder of the social media marketing company http://www.MillerMosaicPowerMarketing.com and she writes for numerous blogs. Her company has a collaboration project with Magnetic Webworks -- see http://budurl.com/ultrapro 

  6 comments for “Effective Social Media Strategy: Sharing Worthwhile Information

  1. December 23, 2009 at 6:04 am

    Your post reminds me of a similar notion about how it is better to have more than one store in the same area selling the same typed of goods. For example, two bookstores within a block of one another, or the general concept of a shopping mall. In both situations the proximity of competitors can boost business for all, because the consumer now has more choices. Everybody wins. There are of course exceptions — like big box stores knocking out mom & pops — but the idea is the needs of the consumer play a role in how real competition is defined. So yes, sharing information about your “competitors” on social networks can be a winning strategy. It’s a form of good customer service. And not only does it convey confidence in your brand, your competitors may well return the favor.

  2. December 23, 2009 at 8:09 am

    Deni —

    Thank you for this very informative comment. I do remember the first time I learned how two big bookstores could actually work together. Years ago in Chicago when I saw two big bookstores built on opposing corners of a large suburban intersection I was surprised. Then, upon reflection, this makes sense because it creates a shopping destination rather than just a single standalone store.


  3. December 23, 2009 at 9:54 pm

    Very true. One thing i have realised about Social media is that it is meant to be “social”. Yes, there is competition involved but imagine a world where competitors work with competitors… That is the power of social media.
    Great article and awaiting to read more.


  4. December 23, 2009 at 10:01 pm

    Nathan —

    Thanks for leaving such a nice comment. I really like your expression “imagine a world where competitors work with competitors.” Yes, that is exactly the kind of world that social media can bring about.


  5. December 30, 2009 at 4:20 pm

    Hi Phyllis,

    I really enjoyed reading this post, it has nothing to do with what I’ve read up until now about social media, I can appreciate the beauty of Social media thanks to you.

    Thank you for sharing.

    Best regards,

    Israel G

  6. December 30, 2009 at 5:44 pm

    Israel —

    Thanks for this comment. I’m glad that this article has helped you appreciate social media. I write on this topic often at http://www.TwitterAndYourWebsite.com and http://www.InternetBizBlogger.com plus there are articles of mine on my company website at http://www.MillerMosaicPowerMarketing.com


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