Two Books To Boost Your Social Media Marketing

‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king).

So you need a marketing plan. It can be simple or complex, depending on how deep you want to go with it; but in any event, it’s a good idea to put something down in writing to follow through on.

Prior to making that plan you’ll want to read up on different options to gain a better idea of what best serves your purposes and fits your schedule. Because some strategies and tactics take more time to manage than others.

There are plenty of books to help you out — here are two of my current favorites:

The New Community Rules: Marketing On The Social Web

The New Community Rules book coverIf you’re looking for comprehensive nuts and bolts information on how to leverage social networks to boost your brand or blog The New Community Rules: Marketing on the Social Web is your guide.

The author Tamar Weinberg is an active blogger as well as being Director of Community for Mashable. She understands the ways and means of beaucoup social sites, which if don’t already know, have different forms of etiquette and best practices. To succeed, you need the inside skinny, and that’s what you get here.

The book provides an excellent overview for how to develop and maintain a social web marketing plan, to include setting goals, brainstorming and monitoring your success. It covers various tools and platforms — blogs, Twitter, Facebook, MySpace, wikis, photos, videos and podcasts — and delves into bookmarking services such as StumbleUpon, delicious and Mahalo.

Weinberg’s discussion of how social news sites operate — digg, mixx, reddit, Slashdot, sphinn, Tip’d, Yahoo! Buzz, and others — is a true revelation. This is an area gaining in adoption that can help drive significant traffic to your blog/website, however, it’s tricky business: There’s a boatload of do’s and don’ts that can make the difference between wasting your time or having a big hit.

Including illuminating case studies, Weinberg covers a tremendous amount of ground. She makes the point that “social media marketing is a comprehensive effort,” and the same goes for this book.

Six Pixels of Separation

Six Pixels of Separation (book cover)The author Mitch Joel writes a successful blog and has a popular podcast series, both of which are also titled Six Pixels of Separation (and of which I am a fan).

With those digital avenues, and with this book, Joel is an astute observer of human behavior. He understands how people think and react and knows how you can connect and contribute in order to get people to care about the same things you do.

Joel also runs a digital marketing agency called Twist Image. He’s an enterprising entrepreneur and a fair portion of his book offers insights into how self-starters can become their own media channel through the social web.

His book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. explains how to create a credible personal brand by integrating blogs, social networks and interactive content; along with offering ways to make that brand come alive in the real world via offline activities.

There’s a fair amount of business strategy that’s beyond the scope of an individual blogger, even so, you’ll glean information that transfers over. The basic concepts work on many levels.

Joel has tremendous enthusiasm for digital marketing and this seeps though his writing. His book is a lively read. It inspires you to develop your brand and blogging activities with a spirit of adventure.

Have you read either of these books? If so, what’s your take on them?  Do have other book tiles to recommend?

  8 comments for “Two Books To Boost Your Social Media Marketing

  1. December 26, 2009 at 6:37 am

    I would recommend Inbound Marketing(http://inboundmarketingbook.com). It’s a good read and has a lot of practical things you can do today to make your Social Marketing efforts more effective. Those other two sound good as well. I will put them on my after christmas wish list.

  2. December 26, 2009 at 8:07 am

    Jarie,
    Thanks for the suggestion. As it turns out, Inbound Marketing is on my nightstand and is one of several books I plan to read in the near future.

    I won Inbound Marketing from a Twitter contest — you had to retweet a message and then you were eligible to win a free book. Due to your high marks for this book I am really looking forward to reading it.

  3. Nils Montan
    December 26, 2009 at 10:01 am

    Awesome. It so happens that I downloaded all three of these books on my world-wide Kindle so I am in good shape for learning something over the New Year Holiday down here in Brazil. Please keep these book recommednations coming, they are very valuable. Also, I have The Blogger’s Bulletin on my newsfeed for Law and Social Networking on LinkedIn so my lawyer friends and I can learn a thing or two.

  4. December 26, 2009 at 9:16 pm

    re: Jarie’s suggesstion, “Inbound Marketing: How to get found on Google . . . ” is also on my nightstand.
    :-)
    In addition, I have also read Tamar’s book and reviewed it last week on my blog SHARISAX IS OUT THERE. It was definitely “too detailed” for a beginner, but someone relatively new like myself, the book offered a huge variety of tips on a number of platforms, tools, and strategies.

    Looking forward to Six Pixels.
    :-)
    Thanks for the added info.
    Shari Weiss

  5. December 27, 2009 at 11:19 am

    Thanks guys for all your suggestions. I’m new to blogging and appreciate your opinions.

  6. December 27, 2009 at 10:44 pm

    Hey, Chris, maybe you’d like my recent article “Ten Mistakes Made by Social Media Newbies”: http://sharisax.com/2009/12/10/10-mistakes-made-by-social-media-newbies/

    I began studying Social Media 24/7 early this year, and I’m blogging about everything I learn along the way. Perhaps some of my articles will help.

  7. December 28, 2009 at 9:25 am

    Thanks for sharing, May I add Tribes (Seth Godin)Perhaps,It’s not focused on social media, but it has great insights in order to understand and lead the whole concept

  8. December 28, 2009 at 10:05 am

    Israel,
    Well, the book Tribes certainly touched a chord in certain social media circles, what with its emphasis on shared community. And while one may not necessarily agree with all of Godin’s opinions (he has a boatload), as you imply, the book can help you understand some of the reasons behind how and why social media marketing works.

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