‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king).
So you need a marketing plan. It can be simple or complex, depending on how deep you want to go with it; but in any event, it’s a good idea to put something down in writing to follow through on.
Prior to making that plan you’ll want to read up on different options to gain a better idea of what best serves your purposes and fits your schedule. Because some strategies and tactics take more time to manage than others.
There are plenty of books to help you out — here are two of my current favorites:
The New Community Rules: Marketing On The Social Web
If you’re looking for comprehensive nuts and bolts information on how to leverage social networks to boost your brand or blog The New Community Rules: Marketing on the Social Web is your guide.
The author Tamar Weinberg is an active blogger as well as being Director of Community for Mashable. She understands the ways and means of beaucoup social sites, which if don’t already know, have different forms of etiquette and best practices. To succeed, you need the inside skinny, and that’s what you get here.
The book provides an excellent overview for how to develop and maintain a social web marketing plan, to include setting goals, brainstorming and monitoring your success. It covers various tools and platforms — blogs, Twitter, Facebook, MySpace, wikis, photos, videos and podcasts — and delves into bookmarking services such as StumbleUpon, delicious and Mahalo.
Weinberg’s discussion of how social news sites operate — digg, mixx, reddit, Slashdot, sphinn, Tip’d, Yahoo! Buzz, and others — is a true revelation. This is an area gaining in adoption that can help drive significant traffic to your blog/website, however, it’s tricky business: There’s a boatload of do’s and don’ts that can make the difference between wasting your time or having a big hit.
Including illuminating case studies, Weinberg covers a tremendous amount of ground. She makes the point that “social media marketing is a comprehensive effort,” and the same goes for this book.
Six Pixels of Separation
With those digital avenues, and with this book, Joel is an astute observer of human behavior. He understands how people think and react and knows how you can connect and contribute in order to get people to care about the same things you do.
Joel also runs a digital marketing agency called Twist Image. He’s an enterprising entrepreneur and a fair portion of his book offers insights into how self-starters can become their own media channel through the social web.
His book Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. explains how to create a credible personal brand by integrating blogs, social networks and interactive content; along with offering ways to make that brand come alive in the real world via offline activities.
There’s a fair amount of business strategy that’s beyond the scope of an individual blogger, even so, you’ll glean information that transfers over. The basic concepts work on many levels.
Joel has tremendous enthusiasm for digital marketing and this seeps though his writing. His book is a lively read. It inspires you to develop your brand and blogging activities with a spirit of adventure.
Have you read either of these books? If so, what’s your take on them? Do have other book tiles to recommend?