At the beginning of a new year is a good time to look back at where we’ve been and then to look forward to where we’re going.
For those of you who use social media (and this including blogging) as a way to connect with potential customers/clientele, it’s a good idea to look at the current tools in your social media toolkit and then consider which current or new tools you want to use in the coming year.
Disclaimer: There are many, many social networking sites, some of them in niche markets that may be perfect for your brand, book or business. As this is a blog post and not a book, we are all going to talk about the ones that, in my opinion as of this date, are the most important.
• Blogging: If you are already blogging, perhaps in the coming year you’ll increase the number of posts you do a week. If you are not already blogging, this is one social media tool you definitely want to consider using in the coming year.
• Twitter: If you are already on Twitter, perhaps in the coming year you can enhance your current Twitter strategy by increasing the sharing of information from others (see my previous post “Effective Social Media Strategy: Sharing Worthwhile Information”). If you are not on Twitter already, immediately join this interactive highway. Be sure to create an effective Twitter profile (links to four posts on an effective Twitter profile can be found at http://budurl.com/Twgoals)
• Facebook: You may already have a Facebook personal page but do you have a Facebook fan page for your business? Facebook has made some recent changes to this option that can help you more easily create relationships with potential customers/clientele. Miller Mosaic is officially offering starting January 1st (you can get access now) to a video and workbook that takes you through the steps to setting up an effective Facebook fan page.
• LinkedIn: This social media site is geared towards business connections, which can be very useful. If you are on this site already, consider starting a group, which gives you the opportunity to send a message once a week to all group members.
• YouTube: My new year’s prediction is that 2010 is going to be the year of the video for business. If you start the new year with videos, you’ll be ahead of the curve. Remember to use good keywords when you post videos on YouTube in order to help people find what you’re offering. As an example of a business video, here’s one that my Miller Mosaic partner Yael K. Miller did for our company site.
In conclusion, yes, the above recommendations can seem overwhelming. Yet you don’t need to do them all at once. Pick one area in which to start, and, when you’re comfortable in that area, then move on to the next area.
Let’s work on making the year 2010 a productive and successful year for all of us.
© 2009 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – claim your report now from www.millermosaicllc.com/free-twitter-report