Who Is the Ideal Client for Your Internet Business?

The present of an ideal client

The present of an ideal client

Copywriter Cathy Goodwin in a recent ezine article posed the question whether your Web site is “fuzzy about your ideal clients.” Her premise is that visitors to your Web site need to know immediately whether what you have on offer pertains to them.

Reading this reminded me that I had planned to write about who my company’s ideal clients are. Spurred on by Cathy’s comments, I added to my company Web site a new page entitled “Are You the Miller Mosaic Power Marketing Ideal Client?”

In truth, the copy that I wrote may also have been influenced by the brief book I’ve just read twice – “Change Your Questions Change Your Life” by Marilee Adams, PhD. Couple this book with another favorite book of mine – “Mindset: The New Psychology of Success” by Carol S. Dweck, PhD – and these are two very powerful motivators for always being open to learning new things.

In preparation for a productive and successful 2010, I highly recommend these two books. (These are affiliate links.) In a crowded marketplace, the right mindset can go a long way towards helping you.

And take a look at my company Web site new page “Are You the Miller Mosaic Power Marketing Ideal Client?” Leave a comment here as to whether you think this is effective copy.

© 2009 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company’s website is www.MillerMosaicPowerMarketing.com. If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” – grab your report now at www.millermosaicllc.com/free-report

Also check out her new ebook “What You Should Know About the Basics of Internet Business”

  4 comments for “Who Is the Ideal Client for Your Internet Business?

  1. January 8, 2010 at 12:06 am

    Phyllis:
    Great article, it is very true indeed, the websites should be fuzzy with whatever the company’s prospects are looking for.
    It should clearly demonstrate the USP of the company as how it is solving one of the prospects problems, or what benefits it delivers, or even how it improves their situation.
    The USP has to tell the prospect why they should buy from that company, and not from someone else or why they just shouldn’t not do anything at all. And it all starts by defining the propsect persona.
    Cheers,
    Sahar Andrade
    http://www.saharconsulting.com

  2. January 8, 2010 at 12:29 am

    Sahar —

    Thanks for leaving this comment. You are so right that “the USP has to tell the prospect” why this company and not another company. The problem is that many companies do not define their USP so, therefore, their sites are fuzzy.

    Phyllis

  3. January 8, 2010 at 10:17 am

    Perhaps the lack of definition is due to delusions of potential future grandeur some business executives like to maintain about their companies? :-) Or perhaps they think: “Why define our ideal buyers and inadvertently exclude those who might eagerly pay to use our product; we’d potentially be leaving money on the table.”

    Of course, in this day and age, when there are so many options online for buyers, a company (including a publication such as TBB) that does define its ideal buyers/readers is refreshing and would seem to offer added value — time and stress-savings — for its buyers/readers.

    Personally, if I was thinking of an ideal reader for TBB, I’d generally point to the small business person. Such business people would seem to have a great deal of leeway to leverage new social media tools to build their respective businesses.

    That leeway, however, might turn in to a “time-trap” if a business person is without good, regularly-updated information to guide his/her decisions on social media use. Hopefully, we here at TBB help in some small way to keep them (and/or others needing identification) out of the aforementioned trap.

  4. January 8, 2010 at 10:25 am

    Chris —

    I like your thinking on this question. The important element is not trying to “sell” ourselves to everyone. Instead we want to offer our products and services to people who need/want what we have to offer.

    Phyllis

Comments are closed.