Copywriter Cathy Goodwin in a recent ezine article posed the question whether your Web site is “fuzzy about your ideal clients.” Her premise is that visitors to your Web site need to know immediately whether what you have on offer pertains to them.
Reading this reminded me that I had planned to write about who my company’s ideal clients are. Spurred on by Cathy’s comments, I added to my company Web site a new page entitled “Are You the Miller Mosaic Power Marketing Ideal Client?”
In truth, the copy that I wrote may also have been influenced by the brief book I’ve just read twice – “Change Your Questions Change Your Life” by Marilee Adams, PhD. Couple this book with another favorite book of mine – “Mindset: The New Psychology of Success” by Carol S. Dweck, PhD – and these are two very powerful motivators for always being open to learning new things.
In preparation for a productive and successful 2010, I highly recommend these two books. (These are affiliate links.) In a crowded marketplace, the right mindset can go a long way towards helping you.
And take a look at my company Web site new page “Are You the Miller Mosaic Power Marketing Ideal Client?” Leave a comment here as to whether you think this is effective copy.
© 2009 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company’s website is www.MillerMosaicPowerMarketing.com. If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” – grab your report now at www.millermosaicllc.com/free-report
Also check out her new ebook “What You Should Know About the Basics of Internet Business”