When I find myself with a few minutes to spare, I open Google Reader and skim headlines to see what catches my eye. Sadly, an average of three or four articles are intriguing enough for me to want to read more.
If you don’t grab me in three seconds, you’ll never have me.
In the blogging world, it’s important to write posts that are original and interesting, but it’s more important to grab the reader’s attention with a great headline and then get to the point–quickly. No one has time to read a blog that goes on and on.
If you blog, I beg you, take a look at your latest post and cut it down–shorten your paragraphs and delete unnecessary fluff.
And just when you think your post is the perfect length. Cut it down again and highlight key messages for easy skimming.
I could go on, but I think you get the point.