What it is
Posterous is a micro blog where you email in your posts to your account and simultaneously have them delivered to multiple social media sites at once. I have mine linked to my Twitter, Facebook, Flickr and personal blog, but all the major social media sites are also offered as distribution avenues.
I plan to expand to the others once I feel comfortable and understand how Posterous is distributing my blog posts on Twitter and Facebook first. Currently it is double posting to both of my Twitter accounts which I’m still working on eliminating.
Why I like it
Posterous is perfect for me because I love taking pictures of sunsets and things that make me laugh on my Blackberry and sharing them instantly. Their customer service is very personal and quick too which I like.
I use my posterous account primarily for personal use, but have on occasion used it to write a professional blog and post it immediately.
For example, my blog posts on the recent Hermosa Beach City Council meeting determining the transfer of a liquor license from Il Boccaccio to Sharkeez and the review of the second IWOSC seminar I attended on employing social media to books.
“Typing” on my Blackberry isn’t conducive to writing much copy which is why I still use my personal blog to write longer posts. I also find it very difficult to physically see what I’ve written and edit when I’m writing on my Blackberry which is another reason I use my Posterous account for more simple visuals rather than copy like my personal blog.
But for instant gratification and a sense of accomplishment, it’s perfect. It also keeps my personal blog current which is something that I wasn’t doing as regularly before.
That said, I’m still analyzing whether or not to continue this type push since I post very frequently to Posterous and it may be too much for my regular blog readers. It’s also difficult to develop readers on Posterous since it’s such a new tool, but as far as being a push platform, right now I am enjoying the instantaneous posting.
What it is & Why I like it
Brizzly, on the other hand, is a tool designed to manage all your Twitter and Facebook accounts in one place. Once you sign up, when you sign in you see all your social media accounts at once and can decide which one to track very easily.
Compared to HootSuite
I need to compare this to HootSuite which is similar, but also includes LinkedIn, wordpress, and ping.fm and marketing analysis and tools not offered on Brizzly.
Apparently a lot of corporations use HootSuite and it is definitely recommended by other marketers since it also allows you to schedule tweets. For now, I’m going to utilize Brizzly, but will keep you posted when I apply HootSuite to my tool box.
I would be very interested in hearing others opinions on these tools too. Please leave a comment!