Email list-building for business owners (and many blogs) is imperative for marketing survival and success. There are many methods to the madness when it comes to building an email list of say, prospective customers, buyers, other interested parties and/or readers, so how in the world do you sort it all out? What techniques are most successful?
We have provided some helpful tips to put you on the right path to building a strong email list and increasing your business.
1. Share your expertise.
Internet users are seeking information and your job is to provide that information by sharing what you know. Provide your readers with “how-to” tips, guidance and articles that will solve a particular problem. Give your best, top secret information on your niche. By providing your best, you will see many returns as you begin to establish yourself as an expert in your field and niche.
2. Set up a blog.
There are sites where you can set up a blog for free and start capturing email addresses for your list building adventure. Use this as your platform for spreading the news and information about your niche or product. At the end of each blog post, be sure to add a “call to” action and a link to your site or sales page.
3. Create a “Q&A” feature.
This list building technique can be used in a newsletter or set up on your blog as a poll. Invite your readers to interact by having them submit their hottest, burning questions they just can’t seem to find the answer to. You’ll be regarded as a hero and have more return readers than you know what to do with.
4. Conduct product or service reviews.
This valuable list building technique is one way to provide your readers with trusted and valuable information. Pick a product or service, actually use it and then write a review about it. What you liked or disliked, give accurate details and explain exactly what you think about it. Ask yourself, “What do my readers really need to know about this product or service?”
5. Commenting on blogs and forums.
Search blogs and networks for those of interest to you and related to your niche and set them up in your RSS feed. When you see an interesting post, leave a comment….no spam. Be sure to add good and solid opinions relating to that topic. Offer some of your tips or advice and you will find that like-minded people will click on your link to see what you have to offer.
This is one of the easiest methods to create and should be used on all your email correspondences. Create something inviting that will link back to your squeeze page, blog or website. Have something valuable to give them, such as a free eBook or list building tips. Also, when leaving comments on blogs and forums make sure you have a well-crafted signature line as well.
7. Article marketing.
One of the best ways in building a list is article marketing and it’s FREE. Write unique and original content with SEO optimization and submit to the top article directories. Provide “helpful tips” or “how to” or “secrets of” or “warning signs”, something that captures their attention and compels to their emotions. These articles do not have to be long and boring; something in the 400 word range works perfectly. In your resource or BIO box, include a link back to your email squeeze page or web site with an “opt in” box.
8. Success stories.
Show your readers how your business and/or blog has changed the lives of others. Post case studies or testimonials showing how that particular person has been successful by using your product or service. This is one way to build the “know, like and trust” factor that is critical in internet marketing.
With the many ways of email list building, and most of them being free, choose the ones that work best for you and your business. Track your results, engage in these free techniques we have offered and watch your list grow exponentially.
You have made it this far, leave us a comment on your ideas or tips for list building.