Google SEO and The Bloggers’ Bulletin

I’m currently in the process of updating SEO for  The Bloggers Bulletin (“TBB”) to achieve better Google Search Engine Optimization our posts here.  

The ranking data I am following are derived from SEOMoz.org and its  Search Engine Ranking Factors 2009 page — a page listing SEO factors and their prominence according to 72 SEO Expert Contributors.

I am especially focusing on SEO factors that a consensus of these aforementioned experts have assigned “very high importance” and  “high importance.

In this post, I’ll discuss the first three of the “factors” mentioned in Search Engine Ranking Factors 2009 and comment on what they mean for us at The Bloggers Bulletin.

1.   On Page Keyword-Specific Rankings Factors

  • Keyword Use Anywhere in the Title Tag
  • Keyword Use as  the First word fo the Title Tag
  • Keyword use in the Root Domainbest backlinks before – you can readily tell the dissimilarity between lousy quality supplier and someone who knows what they are delivering for your cash. >

Our root domain is what it is; it has the keyword “Blogger” — not the greatest keyword, but a keyword nevertheless.  The title tag is currently under review, but you can see that the first word is certainly now a great keyword: “Blogging.”

2.  On Page Non-Keyword Ranking Factors

  • Existence of Substantive, Unique Content on the Page

TBB certainly has substantive content, but we do have an ongoing SEO issue with “unique” content.   Many of our posts are original but a fraction are, in fact, republished from our personal blogs.

Certainly we’ve entertained ideas to combat any detrimental effect republished posts might have on our SEO.  We’ve considered extensive commenting to make the republished posts appear more original to search engines.  We’ve pondered advice from various online SEO sources about rewriting 25% of the content of a republished post to, again, help assure it appears at Google .

But are you really ready to guarantee that your republished posts will always have extensive comments at TBB?  And even if the posts do have extensive comments, do you know how many are enough, and are you willing to take the time to prove that the comments are, in fact, enough on a case by case basis?

Furthermore, what happens when the consensus changes regarding the percentage of content to rewrite?    If it’s allegedly 25% now, what happens when the consensus suggests that it is 33% or 50%?  And will you take the time to prove that the rewritten posts are displaying in Google per the consensus of the day?

TBB needs content, yes.  But if republished content disappears in search now or in the future, then its not pulling its weight vs. the original content at TBB.

So, for the sake of  The Blogger’s Bulletin’s long-term Google SEO strategy and the majority of Contributors putting up original material at TBB, all content published at TBB from now on must be original, as yet unpublished material.

3. Page-Specific Link Popularity Rankings Factors

  • Keyword-Focused Anchor Text From External Links
  • External Link Popularity
  • Diversity of Link Sources
  • Page Specific Trust Rank
  • Iterative Algorithm-Based, Global Link Popularity
  • Topic Specificity/Focus of External Link Sources
  • Keyword Focused Anchor Text from Internal Links

Links. Yes, The Blogger’s Bulletin is only 6 months old and I doubt we could expect thousands of high-quality links overnight unless we are throwing millions at advertising our content.  But, right now we have 38 incoming links.    Furthermore, the best that I can surmise is that only 8 out of 40 Contributors we have published have even linked to The Blogger’s Bulletin from their own blogs/sites.

Now personally, I could care less about links.  But Google obviously does and as much as I’d like to, it’s probably pointless to waste time disregarding a system that received more than 10 billion searches in January, 2010 according to Comscore.com

So, for the sake of all of us at The Blogger’s Bulletin and the Google SEO of all of our work there, all Contributors must now link to The Blogger’s Bulletin  from their blogs or sites (preferably from sidebar)

Once we make these initial changes above, I see reason to believe that our Google SEO will start to improve.





  2 comments for “Google SEO and The Bloggers’ Bulletin

  1. February 14, 2010 at 3:46 pm

    Chris — excellent post. The Bloggers’ Bulletin is now on my Blogroll!

  2. February 15, 2010 at 9:58 pm

    Thank you Jeannette. In case any Contributors missed the required SEO-related changes I mentioned in this post, I’ll go ahead and follow up with an email to the group.

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