Harnessing Twitter, Facebook and Your Website to Promote Your Business Online

Photo of cartoon figures on a concentric circle ring

Twitter, Facebook and your website added together can be more than the sum of their parts.

Strategically harnessing the power of Twitter, Facebook and your website to promote your business creates an online marketing strategy that provides more than the sum of its three parts.

For example, with planning you can send people from your Twitter account to your Facebook fan page (Facebook’s term for a “business” page), where you can have the same email optin that you have on your website, and then from there you can send people to your blog or website for more information.

Or you can send people directly from your Twitter account to your website, where you can have a widget for your Facebook fan page that enables people to sign up as fans of your page right there on your website. Or they can click through from the widget to the Facebook fan page.

To see an example of this widget, scroll down the right-hand sidebar of www.MillerMosaicPowerMarketing.com and then click on the title of the Facebook fan page to be taken directly to the page, where if you scroll down on the left-hand sidebar you can see the email optin offer – the same offer that is on the right-hand sidebar of each page of the website.

One important caution, though, about this strategy: These three points of your strategy – Twitter, Facebook fan page, and your website – must be consistent in the image presented and what’s being offered.

If on Twitter your profile bio and tweets are all about your love of deep-sea fishing and your Facebook fan page is about your company’s focus on online marketing and your website is only a sales page for an affiliate’s product, your potential customers/clientele are going to be receiving vastly different messages from you. And if you confuse people too much, it is unlikely that they will stick around to find out what you and your company are really all about.

The techniques for creating a consistent professional image and offer across different online platforms start with the simple – use the same (good) headshot for all three locations – and progress to the more complex – adding related elements that build on the same image/offer.

For a starting point for coordinating your marketing efforts on Twitter, Facebook and your website, download the free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.MillerMosaicPowerof3.com

  2 comments for “Harnessing Twitter, Facebook and Your Website to Promote Your Business Online

  1. February 23, 2010 at 6:11 am

    Phyllis, I always love your stuff because it is always so logical! Unfortunately too many of us who use these sites are not and it’s great to get the perspective of someone who is.

  2. February 23, 2010 at 8:22 am

    Nils —

    Thank you so much for leaving such a nice comment. There’s so much information overload that it is important to keep one’s eyes on what the goal is.

    Phyllis Zimbler Miller

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