The Value of Blogging for Businesses Large and Small

Why is Business Blogging a good idea?  

Many business people have come to recognize the value of blogs as a means to share expertise, and establish credibility with an audience of the buying public.

Those business people who are more technically-minded have also come to recognize that a well-maintained business blog will tend to out-perform a traditional,  static business web site in search engines.  In more direct terms, this means that a well-maintained blog can provide a smart business person and his/her business with a competitive advantage  online!

From a marketing stand-point, business blogs, in general, have demonstrated that they can:

  1. Generate ways for consumers to discover old and new businesses and their respective products/ services.
  2. Act as a communication medium that offers marketing visibility opportunities for businesses well beyond the search engines.  Business blogs have, in some instances, been know to generate buzz and word of mouth marketing for their businesses (let’s see a static, business web page do that).

Benefits of Blogging for Small Business:

  • It tends to be cheaper for a small business to keep up a blog than to keep up a website.  For small business owners without the time to learn web HTML or the money to hire a web designer/developer, blogging offers an inexpensive method to get their company’s name out on the Internet.
  • Having a well-maintained blog  may provide a small businesses with a powerful edge vs. larger, “blog-silent” businesses pursuing the same customers in the market-place.
  • Blogging has shown time and again that it can be a great marketing tool that boost sales, provides a perfect opportunity for product promotion and helps brand a small business and its products.
  • It tends to improve the customer experience since it allows for public, two-way business/customer conversations (value: customers who feel like a company is listening to them and responding to their needs have been found more likely to develop an emotional connection with that company — something important for a small business seeking to build customer loyalty and generate repeat buyers).

Some Words of Warning about Blogging for Businesses Large and Small:

A well-maintained business blog does involve a significant investment of a time.  Also, it tends to communicate best when its writing is  humanized and personal-sounding rather than cold and robotic (avoid using corporate jargon that can turn your audience away).

And although a business person may find it challenging, s(he) must take the time to respond to all non-spam comments left on his/her company’s blog — particularly negative comments.   Keep in mind, however, that if these comment responses satisfy an angry customer, that same customer can potentially turn in to an evangelist for the same business down the road.

Happy Business Blogging!

Cheers,

Sahar Andrade

Sahar Andrade

Sahar Andrade is a Marketing and Business Development expert, experienced with Fortune 500 companies, Sahar directs international campaigns. As a Social Media Certified Specialist, Sahar offers real world business experience with a straight-talk approach to solving problems covering: Cultural diversity management and awareness, and its effect on the Corporations, ROI and their marketing planning Leadership, business skills, and self development Motivation. Sahar collaborates with cultures in domestic international markets. Born in Alexandria, Egypt, and raised in Algeria and the Gulf Region, Sahar Andrade grew up appreciating and learning diverse cultures and traditions. She arrived in the US in September of 1986, with just one suitcase in hand. While in college, Sahar began to climb the “corporate ladder” as a Reservations agent. Today, Sahar is the founder of “Sahar Consulting”, Sr. VP Projects' Management and member of the Board of Directors for the International Green Summit, as well as being the Co-Founder of “Children’s Choice” a charity nonprofit organization. Living and working with different people & cultures as well as years working for International Airlines traveling all over the world left a great impact on Sahar, and help her deliver quality information on "international business etiquette" worldwide, hoping to give a few insights into how culture impacts on international business, and how is business communication impacted on by culture and how should employees and businesses interact globally to achieve success. Sahar has delivered presentations and speeches in the Middle East, Europe and the United States to corporations and educational institutions on topics such as “Effect of Cultural diversity on Business Etiquettes”, “Social Marketing”, “Cultural Awareness in the workplace”, and “Effect of Cross-Cultures on Marketing. She is also a featured columnist at "Eco-Chamber" website, as well as being a contributor at "the bloggers Bulletin: Blog Zone". http://www.ecochamber.com/category/columnists/sahar-andrade-columnists/ http://www.thebloggersbulletin.org/saharandrade Sahar gave presentations at the City of West Hollywood 3rd Annual Women Leadership Conference March of 2009, where she presented a "Motivational Workshop": MotivateU. Additionally she spoke at the "Entrepreneurs' Seminar" on the benefits of Inbound Marketing, presented a seminar about self branding to NOW Hollywood and NCJW, as well as presenting 2 other seminars to LAAMA about social media & Twitter. She was also a guest on BlogTalkRadio presenting “How Cultural Diversity affects Marketing” http://www.blogtalkradio.com/LaunchNotes/2009/08/26/Sahar-Andrade-Sahar-Consulting Sahar’s credentials include BS in Psychiatry from the Cairo University of Medicine, Certification from Cema as a certified E-marketeer, an IM certificate as an Inbound Marketing certified specialist, and is a certified Diversity trainer. Email: sahar@saharconsulting.com www.saharconsulting.com 

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