Article writing offers one of the best ways to become recognized as a leading expert in your field or niche. We all know that consistency is the best guideline when it comes to writing those articles; however, you also need to show your readers that you know what you’re talking about. How do you do that? Establish yourself as the expert in your article writing.
When potential clients type your name into Google, you want them to see a long list of articles you have written and in your expertise, field or niche. You need them to think, “This individual knows their stuff and what they are talking about.” This helps to build trust by establishing you as the known expert and “go-to” person. It helps build credibility, confidence and trust in your services or products for your potential customers and clients.
Article marketing will help you build links as well, but it offers more than just building links.
Here are six tips to help you build credibility and showcase your expertise.
1. Be an expert in your niche and gain the knowledge you need.
Show your confidence by increasing your knowledge and learn all you can about your niche. This may take some time, but it will help tremendously in the long run. Think of yourself as an expert, act like an expert and exude expert status in everything your write, no matter what your skill-level is. Be a sponge and soak up all the information about your niche, study it, learn it, practice it and know it like the back of your hand and then go out and tell the world.
2. Improve your knowledge by writing more articles.
This takes diligence and patience but the best way to become an expert at writing, you guessed it….consistently write. If you just don’t have what it takes to write, or the much needed time, outsource it. Hire a ghostwriter who can help you convey that expertise. This is a great solution for those that just cannot write, or lack those specific skills. You are still establishing yourself as an expert.
3. Submit your articles consistently and lots of them.
By submitting tons of quality articles to many directories will speak volumes about your expertise in your niche. If you are researching and thinking about hiring someone, wouldn’t you choose the one who has the most articles? The volume of articles with quality content on their particular niche or subject matter is seen as being more of an expert. Boost up that expert status and start writing and submitting high-quality, original articles.
4. Use your articles to teach.
When writing your articles keep in mind that you must have a teaching attitude. There are many newbie’s out there that need guidance and direction and remember to speak to them as well. Be direct, simple and easy to understand by using simple language and vocabulary. Instruct and teach them along the way.
5. Be truthful, loyal and honest.
Don’t try and pretend to know something you don’t, people can see right through that. When starting out, write what you know until you have gained the knowledge needed to expand. As you learn, then convey that in your writing. Newbie’s have an advantage somewhat by explaining the beginning concept and what you learned from that experience.
6. Volunteer to be a guest blogger.
This certainly helps with the exposure you need to gain that expertise status. You want to appear on as many websites as you possibly can. Reach out to those that have similar interests, topics and services and even those that don’t. The name of the game here is to get noticed. As more people begin to see your name on many different sites and in search engines, the more you become a recognized expert.
Remember, even if you can’t write and lack the time or skills needed, consider outsourcing to a ghostwriter who can help you become the recognized leading expert. It is crucial to convey your knowledge and expertise, even if you do have to hire someone to help you.
You’ve come this far, what are ways you use to convey expertise?