As shared in my previous posts, the time has come for us to seriously think of managing our online persona and reputation. Web 2.0 tools have democratized publishing, blogging being one well known example. But, the lower the barriers to entry, the higher the need for staying relevant: the quality of the content that we are creating and sharing matters as well as how that is perceived and redistributed by others.
The two basic quant metrics I used to look at were “impressions” and “authority.” The former is delivered by WordPress’ statistics so that I can figure out how much traction my blog is getting in terms of eyeballs. The later I get from Technorati to get a feel for my blog’s web recognition in terms of links from other sites and blogs that are pointing back to mine, which is key search engine popularity ratings anyway.
From a qualitative standpoint, I track down the quality of visitor comments (a subjective assessment) especially those yielding online discussions (whether on my blog or on social media sites such as Facebook and Plaxo.) I value resulting LinkedIn invitations and calls from headhunters and professionals in the media industry. Having shared that, I try hard to keep business and personal as two different identities and, therefore, I do manage two distinctive online personas and networks.
However, spam is becoming an issue of concern. Every week I have to spend time deleting comments that have nothing to do with my blog. The number of automated splogs is also growing. These are phony blogs where I’ve seen quite a few of my articles posted. Many do not credit the source and some even make up the author’s name. All of that can distort one’s reputation. So, in my next post I will outline social media listening and online reputation management tools.