In Building a Social Community are We Becoming Snobs?

Social Media Snob

To continue our discussions about building a social community, are we in danger of becoming social media snobs?

I recently bought an IPhone because too many people were teasing me about using an old-fashioned date book.  True, I find it useful to be connected to email when I’m away from my office for an extended period, and like playing with some of the apps.  But, honestly, I find it just as easy to put my dates in my dog-eared calendar as it is to input them to my ICal.

By the same token, should we look down on colleagues who don’t have a presence on every social media site?  I was with a client the other day and she apologized for not being on Twitter and Facebook.  She was embarrassed to admit it.

Well, maybe her business doesn’t call for her to have those accounts. She’s got a very successful company and sending out tweets may not be necessary.  She doesn’t have time, with all the business she’s managing, and may not feel the need to become part of a social community.

I honestly think a lot of people are stepping back and saying, whoa, what am I doing here?  Can I truly master all these networks and become an active contributor to the social community?  Do I have the time to build a legion of followers on Facebook and what good will it do me?

I personally have a presence on the most popular sites, but I’ve decided to focus on blogging and LinkedIn.  They are working for me and I can devote the time and energy to leveraging these social media communities.  I don’t want to feel embarrassed, as I did the other day, when someone asked me in a snarky tone of voice, “How many followers do YOU have on Twitter,” and I owned up to only 422.   After that, I categorized him as a social media snob.

Regarding the debate about authenticity in social media – who is writing your blogs and tweets – the snobs are particularly outspoken.  Ghost blogging (or flogging) is out.

Admit it if it applies: are you becoming a social media snob?  Do you look down your nose when someone admits s/he doesn’t blog, or tweet or whatever?

  4 comments for “In Building a Social Community are We Becoming Snobs?

  1. April 6, 2010 at 5:47 pm

    Gosh — 422 Twitter followers and you feel put down?! Honestly, I feel just the opposite. A friend who has thousands of followers categorized himself as a social media slut. I agree. He has quantity, but perhaps not quality, and he’s not differentiating between who he friends on Facebook versus connects with on LinkedIn. I am a social media snob, but in a different way. I only friend people I know on Facebook and LinkedIn. Twitter, well, that’s a different story.

  2. April 6, 2010 at 9:05 pm

    Thanks, Rhona. I feel better! Seriously, I have my concerns about LinkedIn because of the growth of the LIONS, who will connect with everyone, even those people they don’t know.

  3. April 10, 2010 at 3:47 pm

    If you guys think I am becoming a snob, please call me out on it. That’s the last thing I want to be. I agree that I went over the top in the beginning and now pretty much cut back to my blog, my ning sites, LinkedIn, Facebook and twitter. If I want to relate to my family again in any meaningful way, I may have to cut back on these too!

  4. April 16, 2010 at 9:18 pm

    I would like to make one correction to my blog. I claimed that “I find it just as easy to put my dates in my dog-eared calendar as it is to input them to my ICal.” Not true. I’ve taken to ICal like a duck to water. I love it — so easy to use and I like being able to see all my dates in the month view (plenty of room for addresses when you have appointments). No more dog-eared calendar!

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