To continue our discussions about building a social community, are we in danger of becoming social media snobs?
I recently bought an IPhone because too many people were teasing me about using an old-fashioned date book. True, I find it useful to be connected to email when I’m away from my office for an extended period, and like playing with some of the apps. But, honestly, I find it just as easy to put my dates in my dog-eared calendar as it is to input them to my ICal.
By the same token, should we look down on colleagues who don’t have a presence on every social media site? I was with a client the other day and she apologized for not being on Twitter and Facebook. She was embarrassed to admit it.
Well, maybe her business doesn’t call for her to have those accounts. She’s got a very successful company and sending out tweets may not be necessary. She doesn’t have time, with all the business she’s managing, and may not feel the need to become part of a social community.
I honestly think a lot of people are stepping back and saying, whoa, what am I doing here? Can I truly master all these networks and become an active contributor to the social community? Do I have the time to build a legion of followers on Facebook and what good will it do me?
I personally have a presence on the most popular sites, but I’ve decided to focus on blogging and LinkedIn. They are working for me and I can devote the time and energy to leveraging these social media communities. I don’t want to feel embarrassed, as I did the other day, when someone asked me in a snarky tone of voice, “How many followers do YOU have on Twitter,” and I owned up to only 422. After that, I categorized him as a social media snob.
Regarding the debate about authenticity in social media – who is writing your blogs and tweets – the snobs are particularly outspoken. Ghost blogging (or flogging) is out.
Admit it if it applies: are you becoming a social media snob? Do you look down your nose when someone admits s/he doesn’t blog, or tweet or whatever?