I keep missing the Pittsburgh Tweet-ups (I never seem to be in town when one is going on), I missed a couple of LA Tweet-up’s over the past year, but I was able to finally attend a recent Tweet-up, this one was a Tweet-Up for LA Actors.
When I went, I already knew some of the actors as I had worked with them or knew them personally, knew some from online relationships we had developed, knew some via their Twitter name and met some great “tweeps” (peeps in Twitterease) at the event.
I was really impressed by the organization of the event and genuine fun we all had at the event.
Because of this, I felt inspired to share with you things that actors can teach us About Tweet-Ups.
1. Take The Initiative and Go To Your Target Audience. Make the effort to research your specific target audience for your event, and offer compelling information that your audience would want so they know you are a trusted source and they could get something out of your event.
2. Provide Event Details Early and Regularly. Since Twitter only allows updates of 140 characters or less, the Tweet-Up organizers sent updates in advance of the event – the update was in the form of a link to a website where you could go to get the event details and be able to RSVP to the event. That’s exactly what I did – I got the info, RSVP’ed and put the info into my iCal. Then, the Tweet-Up organizers tweeted regularly reminding everyone about the event. The reminders were enough that people would remember about the event, but not obnoxious to discourage them from attending the event. There is a fine line between good promotion and tacky promotion.
3. Be Ready to Cultivate. I don’t like using the word “networking”, it seems to have a negative meaning these days and implies schmoozing. The Tweet-Up organizers immediately created an environment to cultivate relationships:
-They had a bowl to drop your business card so you were on their list for future Tweet-Ups.
-They created specially-designed name tags to list your Twitter name (@susynandfolsom is mine, by the way) and let’s face it – most of us knew or met each other by our Twitter names, which was a great way to remember each other.
-Because the event organizers were clear about the event beforehand, everyone knew what to expect and it made chatting about a variety of topics and meeting new people all the more easier and effective.
-They provided such a great environment that everyone wanted to follow-up with each other and stay in contact. In fact, I ended up following many new tweeps and many followed me.
4. Be Grateful. I think the best part of the event was knowing how grateful the Tweet-Up organizers were that we were there.
I get invited to many events but the ones that make me feel good – the ones that make me feel like the organizer planned it just for me and wanted to make sure I enjoyed it – are the ones I treasure most.