Yesterday a web designer e-mailed me this question: “We have a client who wants to be able to post an article to their WordPress blog and have it show up on their Web site. Your article recently talked about how to get WordPress articles to post to Facebook and Twitter which was great, but...
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You might be interested in trying out two free tools to help evaluate the effectiveness of your website/blog. Website Grader compares your site to other blogs and Headline Analyzer evaluates the Emotional Marketing Value (EMV) of your headlines, taking into account how the headline evokes intellectual, empathetic and spiritual responses. These tools won’t solve...
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Daniel Pink's new book, Drive: The Surprising Truth About What Motivates Us, suggests that most private and public organizations haven't figured out what really motivates us. Mr. Pink says, "Most of us believe that the best way to motivate ourselves and others is with external rewards like money - the carrot-and-stick approach." He says...
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In addition to being a Film and TV actress, I am also a script reader. A script reader (or story analyst), usually hired by the script development team of a production company, is paid to read screenplays and then write about what they have read, this output is called a coverage. The coverage serves...
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Sometimes it's best to just start writing. Sometimes, the best approach is just to start typing, letting your thoughts meander gracelessly on the page. It's funny how often those wandering words will suddenly start to coalesce, take shape, and become a clear thesis and narration seemingly on their own.
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Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thoughtleadership effort, it is hard to stop posting — even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. However, sometimes we must pause...
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