In addition to being a Film and TV actress, I am also a script reader. A script reader (or story analyst), usually hired by the script development team of a production company, is paid to read screenplays and then write about what they have read, this output is called a coverage. The coverage serves as a grading system, to rate screenplays. Screenplays are usually given one of three ratings: “Consider” (the screenplay has promise but revisions are necessary), “Pass” (there is no interest in pursuing the screenplay), or “Recommend” (the screenplay is good and recommended for possible production). The better the rating, the better chance a screenplay will have of being produced.
You should consider your business blog post to be your “script” of the day, week or whatever frequency you use to blog.
So, what screenwriting tips can bloggers utilize to get more bang for their buck and ultimately get more readers and become a “Recommend”?
1. You use good writing technique in your blog posts.
Do you use good grammar? Have you reviewed your post for typos prior to publishing?
The use of good grammar and good spelling in your post says you are a professional – you care about yourself, you care what you put out there and you care that a reader has an enjoyable reading experience.
2. Your blog posts tell a strong story.
Does your post have a beginning, middle and end? Do you engage your readers? Do you draw them in? Are they emotionally invested in what you have to say? Are they left wanting more?
Your writing should keep your reader interested, engaged, emotionally invested in what you have to say. You want to answer “why should I care?” in your post. In other words, answer what’s in it for them.
3. Your blog posts have a focus.
When I write notes to screenwriters, I am notorious for writing this comment: “only introduce elements that keeps the reader engaged while moving the story along”.
This means to have a focus.
Screenwriters use an outline to direct their stories; bloggers should have something similar so they can stay on track with what they want to say. Your writing should always be clear, concise and travel a well thought out path.
4. Your blog posts are unique or have a unique take on something.
Stand out from the crowd and introduce something your readers haven’t read on other blogs or don’t expect from you. Steer clear of the predictable. Keep your readers on their toes.
5. You use Humor in your blog posts.
This isn’t about having a stand-up routine. This is about having a light side. We’ve all heard the term “Lighten Up” in our lives. Even with serious subjects, keep a light-hearted focus. This is one way of really engaging your readers and keeping them coming back for more.
Using screenwriting techniques in your blog posts to strengthen your writing is another way to really connect with your reader and keep them coming back for more.