You might be interested in trying out two free tools to help evaluate the effectiveness of your website/blog. Website Grader compares your site to other blogs and Headline Analyzer evaluates the Emotional Marketing Value (EMV) of your headlines, taking into account how the headline evokes intellectual, empathetic and spiritual responses. These tools won’t solve all your problems but they provide some interesting information and it’s fun to see how you stack up.
Website Grader is a HubSpot program and gives your site an overall grade. I entered my website address and got a grade of 95. A grade between 95.5/100 means that your site scores higher than the 2,512,992 websites that have been ranked so far. Wow! Then I got the score for The Bloggers’ Bulletin and it is 98. Wow, wow! Here is what the program analyzes:
- Content (blogs, Google indexed pages and readability level)
- Optimization (metadata, headings, images, and interior page analysis)
- Promotion (how you rank on social media sites)
HubSpot also offers a more detailed program, but that one costs (I do not have any financial connection).
Emotional Marketing Value (EMV) Headline Analyzer, administered by The Advanced Marketing Institute, is a tool that measures how you are touching the emotions of your readers, which they claim is the key to successful copywriting. You enter a headline and instantly get a score. According to the Institute, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
I entered the headline of my most recent blog “AT&T Store Says IPhones Don’t Work.” I thought that was a pretty good grabber. My score: 0.00%! No emotional score. Yikes. So I tried another headline, “Why is the Business News Media So Far Behind on Social Networks?” Thank goodness, that scored 33.33% and has a predominately empathetic appeal. Now I’m going for gold. I entered the headline of a blog that I wrote last fall that’s always high in my reader stats, “Is Letter Writing Dead?” – another bagel.
So I decided to enter arguably the most famous headline of all, written by the legendary copywriter John Caples back in 1926. Variations are still being used by copywriters today. It is “They Laughed When I Sat Down at the Piano But When I Started to Play!” EMV score: 20.00.
So should you play around with these tools anyway? I’d say yes because you may find nuggets of helpful information (I learned that you shouldn’t have a lot of textual content in images because it will not be seen by website crawlers). But I also learned another good lesson. Try, test, retry. You are your own best judge of what’s working and not working.