Important to Review Your Blog Site Periodically

Many of us are very careful what we write in our blog posts and add to our blog sites. Yet sometimes we forget that things change – and we need to revisit our blog site to ensure that what’s there is consistent with our current status.

When I write a blog post I try to keep in mind making the post as evergreen as possible. For example, I won’t write “last night I read …” because three months from now that won’t be accurate. Instead I’ll write “I read …”

But sometimes the “little” things that can impact our credibility slip away from us. I realized this when looking at a client’s site that had an early bird special announced – and the deadline for the early bird special had passed.

Because of these “little” things it’s a very good idea to schedule a periodic maintenance check-up for your blog site just as you do for your car.

Such a maintenance check-up might include looking for broken links or for dated announcements that are no longer relevant or even re-reading your home page copy to see whether you think it still resonates with your target market.

If you’ve linked to other blogs that were running a contest or offering a special deal, is the anchor text for those links still relevant? Or does the anchor text need to be revised for what those blogs are currently offering?

And while you’re reviewing your blog site, has new material you’ve added recently given you new opportunities for internal linking? Are there some older blog posts that could be linked to newer blog posts?

Most bloggers are keenly aware of increasing blog traffic by getting good external links coming into their blog site and by adding effective metatags.

But since search engines like fresh content on a blog site, why not provide fresh content besides your new blog posts by scheduling a frequent “blog site cleaning”?

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller is co-founder of the social media marketing company Miller Mosaic Power Marketing, which has a collaboration with Magnetic Webworks. Miller Mosaic provides social media marketing coaching while Magnetic Webworks builds WordPress websites/blogs for clients – see http://budurl.com/ultrapro

  6 comments for “Important to Review Your Blog Site Periodically

  1. July 13, 2010 at 9:09 pm

    Great point! I was recently made aware of a broken link on my services page. Being that I’m in the business of web development, broken links don’t look too hot…

    :)

    Needless to say I was very grateful that someone gave my site the once-over, so if you can get a friend or colleague to check out your site from time to time, you will probably catch a few things that need tweaking.

  2. July 14, 2010 at 8:07 am

    Doron —

    Thanks for leaving this comment. Sometimes it just takes someone who hasn’t looked at the site over and over again to see what we miss on our own sites!

  3. July 14, 2010 at 6:21 pm

    FYI, there is a WordPress plug-in called Broken Link Checker that can take care of that problem. Also, there is a plug-in called SEO Smart Links that can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.

  4. July 14, 2010 at 9:36 pm

    Jeannette —

    Thanks so much for this information. The SEO Smart Links particularly sounds very interesting.

  5. July 15, 2010 at 12:58 pm

    No matter how polished the rest of a site seems, having an out-of-date announcement or link leaves a bad impression on visitors and lowers the perception of the entire blog. Without a regular site check-up, it’s very easy not to notice things like this. Thanks for the reminder! I will begin to schedule a note in my calendar every month to evaluate the site or ask a friend to look it over with fresh eyes :)

  6. July 15, 2010 at 3:05 pm

    Maggie —

    You said this so well. We’re excited about an announcement when we put it on our site. But do we remember to take it off after the announcement is out of date?

    Now if only someone would develop a WordPress plugin that would automatically self-destruct an announcement after the end date.

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