Many of us are very careful what we write in our blog posts and add to our blog sites. Yet sometimes we forget that things change – and we need to revisit our blog site to ensure that what’s there is consistent with our current status.
When I write a blog post I try to keep in mind making the post as evergreen as possible. For example, I won’t write “last night I read …” because three months from now that won’t be accurate. Instead I’ll write “I read …”
But sometimes the “little” things that can impact our credibility slip away from us. I realized this when looking at a client’s site that had an early bird special announced – and the deadline for the early bird special had passed.
Because of these “little” things it’s a very good idea to schedule a periodic maintenance check-up for your blog site just as you do for your car.
Such a maintenance check-up might include looking for broken links or for dated announcements that are no longer relevant or even re-reading your home page copy to see whether you think it still resonates with your target market.
If you’ve linked to other blogs that were running a contest or offering a special deal, is the anchor text for those links still relevant? Or does the anchor text need to be revised for what those blogs are currently offering?
And while you’re reviewing your blog site, has new material you’ve added recently given you new opportunities for internal linking? Are there some older blog posts that could be linked to newer blog posts?
Most bloggers are keenly aware of increasing blog traffic by getting good external links coming into their blog site and by adding effective metatags.
But since search engines like fresh content on a blog site, why not provide fresh content besides your new blog posts by scheduling a frequent “blog site cleaning”?
© 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller is co-founder of the social media marketing company Miller Mosaic Power Marketing, which has a collaboration with Magnetic Webworks. Miller Mosaic provides social media marketing coaching while Magnetic Webworks builds WordPress websites/blogs for clients – see http://budurl.com/ultrapro