Ghostwriters can be your life saver for your online business. They are there when you need them and never miss the recognition or the accolades of their work being blasted all over the internet. We all know it takes a certain type of writer to give up those rights and continue to perform in the highest professional manner.
I believe that is one reason it is a highly sought after profession. Tons of people use Ghostwriters on a daily basis and if you are in fact thinking of hiring one of these dazzling writers, I’ve got a few things to consider that will help you make a great decision.
Below are 5 elements that I believe that every Ghostwriter should live by consistently:
1. Fresh and Creative Content
A Ghostwriter who is a professional will come up with their own original and creative content. They will not plagiarize or copy other people’s information. This act is very unethical and illegal. A ghostwriter may use other people’s information to gain insight into what they are writing about, but that’s it. Ultimately they should construct their own creative material.
2. Content Should Contain Information
By this I mean, when a Ghostwriter is responsible for writing articles published to your site, they need to know that a visitor is only coming there to gain insight on a product or feature you have. Thus, a professional ghostwriter should make the readable content interesting and informative. They will do this by researching and providing information that is fresh or new and relatable to your product. They should however, avoid just cramming an article full of keywords and repetitive information.
3. Speak to me Style
Most people hire Ghostwriters to promote or inform visitors of their products and need their information written as such. It should not be just a “who, what, when, where, and how article,” but rather it should engage the reader as if we were all sitting together sharing an idea. Journalists and fictions writers can give you the run down, but a Ghostwriter needs to have a sales approach, while at the same time not making it into an infomercial type content or too “salesy.”
A Ghostwriter should be well knowledgeable in the area of search engine optimization. Today, with the increase in technology and business on the web, SEO is important, and an article without it is pretty much senseless. The practice of SEO is to place keywords into an article in a strategic manner. If you add too much, your search engine visibility will not increase, and if you add too little, well, you get the point. A ghostwriter, who has experience, will know exactly how to help you in this area.
5. Efficiency with Deadlines
Any writer out there should know the obligation and significance of deadlines. If a Ghostwriter is a professional, they will meet all deadlines in a timely and respectable manner. Acknowledging and efficiently meeting a deadline from a client should be their top priority and they should always follow through and respect that.
Now that you know the five elements a Ghostwriter should possess, the next time you are in need of hiring a Ghostwriter you will know what to expect. Make a list of questions such as, “How do you feel about copying other people’s work?” and “What is your turn around time on an article or blog post?” Or, “How do you go about performing research on a specific topic?” Knowing what to ask and these key elements will make your search for a Ghostwriter less stressful and more efficient.
Have you hired a Ghostwriter before? What are some of your questions or key elements?