In article marketing — a type of advertising in which businesses write short articles about themselves — the writing may be challenging, but the research may be even more so. Coming up with unique article topics that people actually want to read is often, in my experience, not easy
So how may one find some winning article ideas? Here are six ways (in bold, below) that may get your creative juices flowing and put you on your way to creating plenty of amazing articles for your article marketing campaign:
Check out what your competitors are doing
Directories such as Squidoo and others like it are full of articles that cover a wide array of topics, and chances are that there are plenty that cover your own niche topics as well. You can look to see what others are writing about to help boost your own creative process.
Let’s say you are a beautician looking to broaden her client base. You can find articles about homemade beauty treatments, the latest hair treatments and trends, and any make up tips and techniques. Reading through another person’s article topics can help shake loose some ideas in your head.
Visit Q&A Sites
There are sites, like Yahoo Answers, that allow users to post open questions for others to answer. You can type your keywords into the search bar and a list of questions that include your keywords will be brought up.
For example, if you type in the keyword “Make-up,” you’ll see questions like: What are some make-up tips for someone with a round face? What brushes are used for what make-up? What make-up looks good for dark eyes?
There is a wealth of potential articles available when you get to see what kinds of information people are seeking.
Look in Forums
There are forums on the web that cover almost any topic you can think of, so if you just do a simple search for one, like “beauty forum,” you’ll find plenty of ongoing discussions. Forums are a great place for people to go in search of answers.
Flip Through Industry Magazines
You can do this online as well. There are plenty of online magazines out there that cover topics of all types and you can see what topics they are covering in their current issues, find out what people are reading by seeing what is being “Liked” and “Tweeted” by readers.
Find an “Idiots Guide”
Watch the News
Whether watching it on TV or keeping up with it online, the news always has new topics for you to look into and that may stimulate your article creation.