In order to get the best results with article marketing — a type of advertising in which businesses write short articles about themselves — I recommend the following practices (in bold, below):
Do thorough keyword research and make a list. You want to have a stockpile of keywords and keyword phrases that are appropriate for your industry. You can use a tool like Google’s free keyword tool or invest in a professional tool like Market Samurai. You want to focus on keywords that are going to help you rank highly in search results.
Write an article for all of your keywords. Try to set a daily goal of writing one article. If your talent for writing isn’t too strong, consider hiring a ghostwriter. Ghostwriters are often knowledgeable concerning SEO practices.
Submit to a wide variety of directories. Every directory offers different options. Different niches perform better on one site than another. When you distribute your articles to several different directories, you can determine which ones are giving you better results in your article marketing campaign.
Track each article’s performance. Knowing which articles are performing best may give you an idea of what your search rankings will be. Then you can focus your efforts on the better performing keywords.
Fine-tune to your articles. When you track the performance of your articles, you’ll begin to notice which titles are capturing more hits and which ones are only doing okay. Then you can tweak a little here and there. For example, maybe titles written as a question get more readers than those that are straightforward.
Use what you’ve learned to boost your traffic. Once you’ve observed what is working best in your article marketing campaign, you can start duplicating what you learned in your future articles.