Internet users have short attention spans — if you want to get noticed, you have to do it quickly or else they will move on to another site within seconds.
They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline.
A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are several things you need to do in order to create headlines that sell:
Appeal to Readers’ Emotions
Psychologists tell us that a consumer initially bases their decision to buy on emotion. Create headlines that appeal to their emotions and you are increasing your chance of making a sale.
Some emotions that make people want to buy include the need to feel:
An example of a headline that appeals to emotions is 10 Tricks for Building Your Confidence Today!
Use Active Voice
You do not want to use the passive tone of voice in your headlines. Leave out words like “could” or “might.” Use words that command attention. Instead of using a headline that says 5 Ways to Help Control Cravings, reword it so that it sounds more commanding: Control Your Cravings in 5 Steps.
Empower the Reader
Readers want to feel like they have control and that they matter. “You” is a strong word to use in headlines. It is a way for you to speak to your readers on a personal level. Use your headline as a way to tell them that you are interested in helping them with the issue they are facing or that you have the product they need.
Use headlines that speak directly to the reader, such as How to Lose Your Baby Weight.
Other headlines that are powerful are those that:
- Ask a question- Do You Want to Earn $500 a Day?
- Make a promise- Earn $500 Today!
- Are newsworthy- New System Promises $500 Daily Profit
When you start creating your headlines, you need to know your audience. Who are you talking to?
Each target audience may respond differently to certain headlines. Make sure you are writing a headline that appeals to that target if you want to hit your mark.
And use the benefits of your products to create appealing headlines. Tell potential customers what your product will do to help them. For example, if you sell anti-aging cream, your headline could be Erase Your Fine Lines in Two Weeks.
Furthermore, take time to write out a page of headlines. This is a great way to practice writing them, plus you will already have a number of headlines to choose from whenever you need them.
Having a list of headlines is also helpful when you need to write new content but aren’t sure what to write about. Just pick a headline and go with it.
The headline is the most important piece of your marketing content. It is the first thing a potential customer will see. Spend time creating headlines and before long you will write selling headlines with little effort.
Do you have trouble writing great headlines? What do you think are the best types of headlines?