One of the benefits of maintaining a business blog is that it gives your business more online visibility. Being found on the Internet is an important part of helping businesses thrive today. A blog will help your business show up in search results when people are doing a search for products or services related to your business.
Here are some reasons that you need to start a blog for your business today (in bold, below):
Blogs drive traffic
Every business wants to get more visitors to its website. The way to do that these days is by having fresh content updated on your site often. This isn’t something that happens regularly with static content like your About Us page. What you need is a blog linked to your site that is consistently refreshed with new and valuable content.
The more pages you have linked to your site, the more search engines are going to tend to take notice and move you up in the ranks. By having new content added frequently, you are signaling that your site is active.
Traffic turns into leads
Every blog post you write is a new opportunity to generate leads. All you need to do is include a powerful “call-to-action” — “an instruction to the audience to provoke an immediate response” — in each post. A call-to-action can be something as simple as inviting the reader to download a free eBook, sign up for a webinar or subscribe to your newsletter. But really, anything that will encourage them to share their email address with you.
Blogs help establish your authority
A blog is a place for you to establish yourself as an expert. Use your blog as a place for people to go when they need answers to their questions. By having content that is created by your brand for a target audience, you are also establishing a concrete relationship between your brand and your readers.
Blogs offer long-term results
Once you have a few post views and leads from your blog posts, they might sit quietly for a while and not get much action as you continue to post new content. But that doesn’t mean that they are done working for your business.
Once that content is out there, it — in many cases — will stay there! Years ahead in to the future, those blog posts that you published when you first started will continue to draw traffic to your website.
Have you started a blog for your business?