Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram.
Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create.
Since so few businesses have begun to utilize this form of content, the eBook, you may give yourself an edge over competitors when you offer your first one.
Writing an eBook may let you:
- Tell the story of your business
- Share your victories, big and small
- Reward your audience
- Potentially build trust
- Potentially establish your expertise
The great thing about an eBook is that it has a lot of flexibility. It can be just 50 pages or as many as 1,000 or more — whatever you need to tell the story. And it can even include audio clips, videos, charts and images.Furthermore, you can publish an EBook yourself on Amazon without having to go through a publisher.
If you decide to write an eBook for your business, you may find the following three points useful:
1. Write what you know
This is true in all forms of writing. This is a chance to share your knowledge. Your audience wants information that relates to your business and industry and an eBook is your chance to give it to them.
You can write a how-to guide, share your own recipe for success, put together a cook book, a buyers’ guide, or even a collection of frequently asked questions along with the answers.
The possibilities of the type of content you can share with your audience through this format are endless.
2. Don’t just publish one
Get into the habit of releasing new eBooks as a part of your marketing strategy. If your audience is happy with the first one, keep their interest by offering something new on a regular basis.
3. Make them free
An eBook is a great way to score low-cost advertising. It can be downloaded and shared thousands of times and help connect your business to a lot of potential customers as well as strengthen the relationship you have with current ones.
You can offer a free eBook as incentive to sign up for your email list, purchasing one of your products or services, or signing up for your upcoming webinar. People tend to love the word “free” and they will be more likely to return to your website in the future when you offer them something for nothing.
Think of all the knowledge you have gained since starting your business. Sharing what you know with your audience is one of the best ways to market your business and strengthen your brand. An eBook is one of the simplest and most effective ways to build your notoriety and become an expert in your industry.
Have you considered writing an eBook as part of your marketing strategy?