You’ve surmised that you need to maintain a well-written blog for your business, but you still find that work involved isn’t for you. What do you do?
Hire a ghostwriter
Hiring a ghostwriter is what many businesses have started to do in order to produce quality content for their blogs and web pages. And you can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic.
The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to represent your brand in a writing style that is appropriate for you.
Check their writing samples and speak with previous clients about the quality of the writing they have done. Anyone can say that they are a writer on the Internet, but it takes the right kind of person to create content for your brand.
Share content from others
This does not mean copy-and-pasting another blogger’s posts into your own blog. Instead, what you can do is find content that is available for reposting. You can find blogs and articles that cover topics that relate to your business all over.
Find a way to contact the author and ask if you could repost the content to your own blog, giving them appropriate credit, of course. Many will be happy to have the content they worked hard on shared with another audience.
If you don’t want to repost the entire article, you can also write a short synopsis of the article and link back to the original blog post. Just remember to always give credit when you are referring to or reposting another writer’s content.
Some of the simplest, yet highly-read blog posts are “Q&A” posts where a person is interviewed. You can interview important people in your industry. Reach out to them and let them know that you are interested in interviewing them and why.
Have a questionnaire ready that you can fill out for each interviewee ready to make it quick and easy.
Podcasts and Vlogs
If you are more of a talker than a writer, you could record podcasts instead of writing blog posts. You could record interviews, talk about product tips, or give an industry news report.
Another option is to record videos to post on your blog. You can demonstrate products; give a behind-the-scenes look into your business. If you write a fitness blog, record yourself demonstrating some exercises. If you have a food blog, prepare a recipe on camera.
When you’re not a writer, it is hard to be an enthusiastic blogger. That doesn’t have to stop you from creating a fantastic blog that will help your brand grow. Try any of these tactics to generate great content for your business blog.