Name: Deb

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LinkedIn: http://www.linkedin.com/in/youreverythingservices

Personal Blog: http://www.youreverythingservices.com

Bio: Deb Lamb is an enthusiastic Ghostwriter and Article Expert who provides dazzling Ghostwriting and Article Marketing services. Her superb research abilities produce the highest quality of content created just for you and your content desires! Deb has authored hundreds of articles on many topics and subjects. She has worked with many Authors providing ghostwriting, proofreading, and editing to books they have published in print. She has provided content for online and small business owners, entrepreneurs, internet marketers, job seekers, religious professionals, coaches, relationship therapists, virtual assistants, bail agents, sports sites, aviation and engineering companies, career and educational sites. Find out how she can give you that one thing that is priceless…Time! Follow me: http://www.twitter.com/urevrythngsvcs Website: http://www.youreverythingservices.com

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    Tips for Getting Your Small Business Site Noticed By Google

    July 24th, 2014

    You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy.

    Keep the good content rolling

    What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them.

    The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on the Internet.

    Your content includes your blog posts, articles you have written online, social media posts and even the information included on your web page.

    The important thing is to make sure that your content offers value and that you keep it fresh. Don’t let too much time pass between posts or else the search engines will stop seeing your website as active.

    If you don’t feel like your writing skills are strong enough to create a stream of content that will draw in readers, consider hiring a ghostwriter to do it for you. You can find writers that have a lot of experience with Search Engine Optimization and who can match your brand voice.

    Don’t overdo the use of keywords

    Not so long ago, content marketers were obsessed with the idea of keywords. It got to the point where a lot of content sounded garbled and didn’t read naturally. That’s because so many people wanted to cram a specific set of keywords into their writing, regardless of how bad the writing actually sounded.

    Google has long-since wised up to those tactics and has started ignoring online content that has been “keyword stuffed.” Instead, the search engine looks for content that provides value to the reader, not the robots.

    Including keywords is still important, but they don’t have to appear in your content at a proper saturation level. What Google looks for is long-tail keywords. That is, having a natural phrase that includes your keyword plus two or three others.

    Social sharing gets a thumbs-up

    With the prevalence of social media these days, it is important to note that Google sees sharing on social media as a valuable factor in page rank. The more your content is getting shared on sites like Facebook, Twitter, Pinterest, and especially Google+, the more notice Google is going to pay to your website.

    Make sure that you are sharing your new blog posts through your social networks. Make them appealing to your followers so that they will also share your content. Before you know it, you could have a piece of content that has gone viral!

     

     

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    How to Create a Business Blog (Even If You Hate to Write)

    July 9th, 2014

    You’ve surmised that you need to maintain a well-written blog for your business, but you still find that work involved isn’t for you.  What do you do?

    Hire a ghostwriter

    Hiring a ghostwriter is what many businesses have started to do in order to produce quality content for their blogs and web pages.  And you can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic.

    The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to represent your brand in a writing style that is appropriate for you.

    Check their writing samples and speak with previous clients about the quality of the writing they have done. Anyone can say that they are a writer on the Internet, but it takes the right kind of person to create content for your brand.

    Share content from others

    This does not mean copy-and-pasting another blogger’s posts into your own blog. Instead, what you can do is find content that is available for reposting. You can find blogs and articles that cover topics that relate to your business all over.

    Find a way to contact the author and ask if you could repost the content to your own blog, giving them appropriate credit, of course. Many will be happy to have the content they worked hard on shared with another audience.

    If you don’t want to repost the entire article, you can also write a short synopsis of the article and link back to the original blog post. Just remember to always give credit when you are referring to or reposting another writer’s content.

    Conduct interviews

    Some of the simplest, yet highly-read blog posts are “Q&A” posts where a person is interviewed. You can interview important people in your industry. Reach out to them and let them know that you are interested in interviewing them and why.

    Have a questionnaire ready that you can fill out for each interviewee ready to make it quick and easy.

    Podcasts and Vlogs

    If you are more of a talker than a writer, you could record podcasts instead of writing blog posts. You could record interviews, talk about product tips, or give an industry news report.

    Another option is to record videos to post on your blog. You can demonstrate products; give a behind-the-scenes look into your business. If you write a fitness blog, record yourself demonstrating some exercises. If you have a food blog, prepare a recipe on camera.

    When you’re not a writer, it is hard to be an enthusiastic blogger. That doesn’t have to stop you from creating a fantastic blog that will help your brand grow. Try any of these tactics to generate great content for your business blog.

     

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    How to Drive Your Business With an eBook

    March 14th, 2014

    Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram.

    Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create.

    Since so few businesses have begun to utilize this form of content, the eBook, you may give yourself an edge over competitors when you offer your first one.

    Writing an eBook may let you:

    • Tell the story of your business
    • Share your victories, big and small
    • Reward your audience
    • Potentially build trust
    • Potentially establish your expertise

    The great thing about an eBook is that it has a lot of flexibility. It can be just 50 pages or as many as 1,000 or more — whatever you need to tell the story.  And it can even include audio clips, videos, charts and images.Furthermore, you can publish an EBook yourself on Amazon without having to go through a publisher.

    If you decide to write an eBook for your business, you may find the following three points useful:

    1. Write what you know

    This is true in all forms of writing. This is a chance to share your knowledge. Your audience wants information that relates to your business and industry and an eBook is your chance to give it to them.

    You can write a how-to guide, share your own recipe for success, put together a cook book, a buyers’ guide, or even a collection of frequently asked questions along with the answers.

    The possibilities of the type of content you can share with your audience through this format are endless.

    2. Don’t just publish one

    Get into the habit of releasing new eBooks as a part of your marketing strategy. If your audience is happy with the first one, keep their interest by offering something new on a regular basis.

    3. Make them free

    An eBook is a great way to score low-cost advertising. It can be downloaded and shared thousands of times and help connect your business to a lot of potential customers as well as strengthen the relationship you have with current ones.

    You can offer a free eBook as incentive to sign up for your email list, purchasing one of your products or services, or signing up for your upcoming webinar. People tend to love the word “free” and they will be more likely to return to your website in the future when you offer them something for nothing.

    Think of all the knowledge you have gained since starting your business. Sharing what you know with your audience is one of the best ways to market your business and strengthen your brand. An eBook is one of the simplest and most effective ways to build your notoriety and become an expert in your industry.

    Have you considered writing an eBook as part of your marketing strategy?

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    Why Your Business Needs to Have a Blog

    January 24th, 2014

    One of the benefits of maintaining a business blog is that it gives your business more online visibility. Being found on the Internet is an important part of helping businesses thrive today. A blog will help your business show up in search results when people are doing a search for products or services related to your business.

    Here are some reasons that you need to start a blog for your business today (in bold, below):

    Blogs drive traffic

    Every business wants to get more visitors to its website. The way to do that these days is by having fresh content updated on your site often. This isn’t something that happens regularly with static content like your About Us page. What you need is a blog linked to your site that is consistently refreshed with new and valuable content.

    The more pages you have linked to your site, the more search engines are going to tend to take notice and move you up in the ranks. By having new content added frequently, you are signaling that your site is active.

    Traffic turns into leads

    Every blog post you write is a new opportunity to generate leads. All you need to do is include a powerful “call-to-action” — “an instruction to the audience to provoke an immediate response” —  in each post. A call-to-action can be something as simple as inviting the reader to download a free eBook, sign up for a webinar or subscribe to your newsletter. But really, anything that will encourage them to share their email address with you.

    Blogs help establish your authority

    A blog is a place for you to establish yourself as an expert. Use your blog as a place for people to go when they need answers to their questions.  By having content that is created by your brand for a target audience, you are also establishing a concrete relationship between your brand and your readers.

    Blogs offer long-term results

    Once you have a few post views and leads from your blog posts, they might sit quietly for a while and not get much action as you continue to post new content. But that doesn’t mean that they are done working for your business.

    Once that content is out there, it — in many cases — will stay there!  Years ahead in to the future, those blog posts that you published when you first started will continue to draw traffic to your website.

    Have you started a blog for your business?

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    Do You Know How to Choose the Best-Selling E-Book Topics?

    October 16th, 2012

    Choosing an e-book topic that will sell well is a lot like choosing the best wave to ride. You want to find the one that is on its way up.

    Like most things, e-book topics exhibit trends in popularity. One month, the topic of dog training secrets will be all the rage. The next, its clean eating tips.

    If you want to be successful with your e-books, you need to stay on top of the rising trends. The idea is to find out what people are talking about, or what information they are searching for, right now instead of guessing.

    There are several tactics that you may attempt to use to find the aforementioned information:

    Clickbank

    One of the best places to find e-book ideas is on Clickbank, one of the most popular places to find e-books. You can look at what topics are trending at the moment and what ones are on the rise.

    To make the search even simpler, use a site like cbengine.com. CB Engine collects data from Clickbank, making it easy to find what topics are growing in popularity.

    To use CB Engine, click on “CB Best Gain” in the left column. This will show you the products that have moved up in the rankings on Clickbank. You can choose your search criteria based on momentum, popularity, moving up and moving steady, and those that have big payouts.

    Click on a product to go to its data page and review the vital statistics.

    Using this information can help you stay on top of trends that are on the rise before the market becomes saturated with e-books. Keep an eye on topics that are jumping higher on the charts to take advantage of growing opportunities.

    Do Your Keyword Research 

    Keyword research is a fantastic way to find popular topics for e-books. You start by writing down a few of your own topic ideas. For example, if you are interested in writing about gardening, you could list ideas like:

    • First-time gardening
    • Gardening when you don’t have the space for a garden
    • Container gardening
    • Organic gardening

    And so on.

    Write down as many ideas as you can based on your chosen niche topic. Use a keyword tool, like the one for Google AdWords. Type in your ideas, one at a time, and see the results.

    The Keyword tool will show you how many people are searching for that keyword phrase (or something similar) every month. You will be able to see how popular those search terms are as well as how high the competition is for them.

    Choosing keywords that have too much competition could mean that your e-book would get lost in the crowd. Look for keywords that have a high number of searches but with less competition.

    Repeat this process with all of your search phrases so that you can get a clear picture of how well each niche topic will do for you before you invest more time and research into it.

    Search the Kindle Book Store

    The Amazon Kindle Store is one of the most popular places to find e-books on virtually any subject. You can use the site’s lists of Top 100 books to see what is trending right now.

    You will see how long a book has been on the Top 100 list, whether it is moving up the list or moving down. You can also break this down according to category to see what is trending in your specific niche.

    Look at Forums 

    Internet forums are a great place to go when you are looking for topics that people want to know about. People will typically go onto a niche forum to post a specific question about something they need to know.

    For example, on a gardening forum, you might see several people posting questions about how to deal with garden pests without harmful chemicals. With that information, you know that there are people looking for more information to help resolve this common problem so it is probably a good topic for an e-book.

    E-books have grown in popularity over the last decade. Many people turn to them for quick information about a variety of topics. This is an area that you can focus on when you want to create valuable content.

    Are you considering writing e-books? How do you brainstorm ideas for topics?

     

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    Are You Creating Attention-Grabbing Headlines?

    October 5th, 2012

    Internet users have short attention spans — if you want to get noticed, you have to do it quickly or else they will move on to another site within seconds.

    They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline.

    A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are several things you need to do in order to create headlines that sell:

    Appeal to Readers’ Emotions

    Psychologists tell us that a consumer initially bases their decision to buy on emotion. Create headlines that appeal to their emotions and you are increasing your chance of making a sale.

    Some emotions that make people want to buy include the need to feel:

    • Sexy
    • Respected
    • Attractive
    • Confident
    • Safe
    • Proud
    • Wealthy
    • Energetic

    An example of a headline that appeals to emotions is 10 Tricks for Building Your Confidence Today!

    Use Active Voice

    You do not want to use the passive tone of voice in your headlines. Leave out words like “could” or “might.” Use words that command attention. Instead of using a headline that says 5 Ways to Help Control Cravings, reword it so that it sounds more commanding: Control Your Cravings in 5 Steps.

    Empower the Reader

    Readers want to feel like they have control and that they matter. “You” is a strong word to use in headlines. It is a way for you to speak to your readers on a personal level. Use your headline as a way to tell them that you are interested in helping them with the issue they are facing or that you have the product they need.

    Use headlines that speak directly to the reader, such as How to Lose Your Baby Weight.

    Other headlines that are powerful are those that:

    • Ask a question- Do You Want to Earn $500 a Day?
    • Make a promise- Earn $500 Today!
    • Are newsworthy- New System Promises $500 Daily Profit

    When you start creating your headlines, you need to know your audience. Who are you talking to?

    Each target audience may respond differently to certain headlines. Make sure you are writing a headline that appeals to that target if you want to hit your mark.

    And use the benefits of your products to create appealing headlines. Tell potential customers what your product will do to help them. For example, if you sell anti-aging cream, your headline could be Erase Your Fine Lines in Two Weeks.

    Furthermore, take time to write out a page of headlines. This is a great way to practice writing them, plus you will already have a number of headlines to choose from whenever you need them.

    Having a list of headlines is also helpful when you need to write new content but aren’t sure what to write about. Just pick a headline and go with it.

    The headline is the most important piece of your marketing content. It is the first thing a potential customer will see. Spend time creating headlines and before long you will write selling headlines with little effort.

    Do you have trouble writing great headlines? What do you think are the best types of headlines?

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