‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king). So you need a marketing plan. It can be simple or complex, depending on how deep you want to go with it; but in any event, it’s a good idea to put something down in writing to follow through on. Prior to making that plan you’ll want to read up on different options to gain a better idea of what best serves your purposes and fits your schedule. Because some strategies and tactics take more time to manage than others.
Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired.
I recently picked up Adrian Segar’s, Conferences That Work: Creating Events that People Love and was fascinated by the concept of peer conferencing. It turns out that peer conferencing uses an attendee-centered model that largely leaves the content of the conference up to attendees. There still needs to be some organizational framework that guides the attendees but aside from that, organizers are more like facilitators then authority figures that control the speakers and content. This largely user generated content (sound familiar) has a lot of similarities to what bloggers should try and build on-line.
Blogs are the work horses of social media communications. Before dipping your toe in the Facebook waters, consider if you have enough material to blog, or at least do Facebook Notes.
A few months ago I started a blogging alliance for like minded bloggers. Our blogging alliance is a mastermind group where we help and promote each other’s blogs. Instead of talking about my personal experiences with our blogging alliance, I interviewed Michelle Salater, Owner of Sūmèr, LLC. Sūmèr, LLC, specializes in web copywriting, SEO copywriting, and the promotion and marketing of websites after they launch.
There’s all this talk about journalists losing their jobs and the “real” news media shrinking which could be seen as a disadvantage since there’s now more online competition supposedly. I have found it to be quite the opposite in my local area for a number of reasons: