Do you know the most important space is on LinkedIn? Here’s what you need to do about it.
Not too long after opening a Twitter account, I shamelessly plugged one of my blog posts with a tweet. I remember the day well. It was a Thursday. My blog traffic suddenly spiked. Then someone “retweeted” my tweet. Here’s the original tweet:
I received an email today that I found quite astounding from a financial advisor at a very well known global wealth management company. Here it is in its entirety:
You’d be surprised what you can do in 30 minutes. Here’s my list, what would you do?
Before we go further, this post assumes that the reader has been blogging for at least 3 months, and has a clearly defined reason for blogging.
So far you’ve been told to:
• Set up a blog in your chosen platform.
• Submit your URL to various online directories.
• Create an editorial calendar.
• Write compelling content that will engage your readers.
• Visit other blogs and when appropriate comment on various posts.
• Approach website and blog owners in your niche to request that your blog link be added to their site(s).
• Promote your blog via social media, i.e. Twitter, Facebook, LinkedIn.
The concept of Inbound Marketing is for people to find you not for you to find people. This approach uses Social Media to make it easier for your potential fans, followers or tribesmen to find you.
The traditional marketing model (Outbound) relied on you actively pursuing customer or followers. Big companies spent big bucks on this model and it mostly worked but not anymore — Social Media has changed the game.