We’ve talked about the need to make scannable blog posts and how the visual system works. We’ve talked getting the right toolbox to create scannable posts. Now, let’s talk about how to put your tools to work. Use headings as sign-posts Especially if your post is long, use headings to break it up and show…
When I switched from a Blackberry to an iPhone I rediscovered my love for Podcasts. I found myself downloading and subscribing to hundreds of them. I would conveniently have them with me during the day and when I would do a remedial task I would listen to the news or any other interest that seems to occupy time that I do not have.
Last week I blogged about the way the visual system works and suggested some implications for blog post formatting. This week, I want to get specific. But first, if you didn’t read last week’s post and you’re wondering why bother, here are pictures of two blogs (I’ve attempted to hide the specifics).
Blogs and LinkedIn are natural support sites for each other. One gives you voice. The other gives you audience.
You know now that you should blog. You may have even thought about what it is you should be blogging about. In case you haven’t, the one sentence answer is: Blog about what you know about.
Now comes the technology…
Blogs are not about the news. They are what’s behind the news. If your company is only looking at blogs as another way to tout the company line, don’t blog. Stick with press releases.