Marketing your business blog takes consistency, persistence and constant fresh content. Creating new content and posting frequently will help encourage your readers to come back for more, not to mention the boost you’ll get from search engines.
Strategically harnessing the power of Twitter, Facebook and your website to promote your business creates an online marketing strategy that provides more than the sum of its three parts.
In review of the 5 P’s of marketing and how they may apply to blogging, we’ve already reviewed Price, Place, and People. This post is a quick review of Product and what it may mean relative to blogging in the digital age. Is your blog a product, or more likely is it a marketing tool for a more important product – you.
I wanted a more professional presence for my blog and a lot of business bloggers I respect recommended Thesis. So I took their advice. But when I did, I ran into these issues:
Over the past few months, I’ve been working very hard to build my blog readership and the number of subscribers. Along with building relationships with other bloggers, sharing posts I love, asking people to be guest bloggers, and being a guest blogger for others, I’ve also started running blog contests.
When it comes to your business blog, you can spend hours promoting it and spend less time on more important business tasks, or you can utilize tools that allow you to put your blog promotion efforts on autopilot.