Blog Marketing

Blog Marketing – Is your blog a product?

In review of the 5 P’s of marketing and how they may apply to blogging, we’ve already reviewed Price, Place, and People. This post is a quick review of Product and what it may mean relative to blogging in the digital age. Is your blog a product, or more likely is it a marketing tool for a more important product – you.

Do Blog Contests Really Build Blog Readership?

Over the past few months, I’ve been working very hard to build my blog readership and the number of subscribers. Along with building relationships with other bloggers, sharing posts I love, asking people to be guest bloggers, and being a guest blogger for others, I’ve also started running blog contests.