Executing your Social Media Strategy is ideally an everyday activity, but one that needs to be managed in the following targeted and focused manner:
I recently received this note:
I’m currently an intern for a startup that is working on creating a set of tools for power bloggers. We’re in early alpha stages, so we’re looking for help from bloggers to shape the product with their input and feedback. I wanted to speak with you regarding whether anyone at the The Blog Zone / The Blogger’s Bulletin or any of your users might be interested in providing input to develop a tool to solve their problems and inefficiencies in blogging.
In October of 2004 I used Blogger to publish my first blog. It was so easy getting started with Blogger. In fact, my first blog is still on the Blogger platform. Little did I know that Blogger was only the first step of my blogging platform adventures.
One of the fun things about being a blogger is there’s always something new to learn regarding what you can do with your blog. Plug-ins, themes, design elements — there’s just lots of great new stuff cropping up all the time. WordPress — which is used by many a fine blog, including The Bloggers’ Bulletin, and my blog, The Communications Strategist — is a popular platform. Consequently numerous websites are
The other day I went to a Christmas party in my old hometown, Tulsa , Oklahoma. It’s been over 20 years since I lived there. But through the magic of Facebook, I’ve recently reconnected with high school and college friends living in Tulsa. Many old friends were at the Christmas party.
As I’m standing by the hors d’oeuvres, Scott, a friend I played basketball with in junior high, stops and asks about my blog. He tells me how he really enjoyed one of my interviews. The only way Scott would know about my blog is through Facebook.
Since the Internet became the go-to place for research, finding information, entertainment and socializing every business large and small has tried to come up with the best approach to branding, product recognition and monetizing their company’s presence on the web. It doesn’t appear that anyone one or any business has really figured out how to do this effectively.