Business Writing

A Blogger’s New Year’s Resolutions

Looking to drive more traffic to your blog? Blogging helps to reinforce my professional credentials, and at the end of the day, it’s always nice to generate leads and develop business from my blog. To help achieve my goals, here are my blogger’s resolutions for the next year.

5 Steps to Creating Crossover Content

Content that crosses over appeals to the broader audience outside your niche. It’s essential to occasionally write this type of content because it will strengthen your follower base while also expanding it. Content that crosses over mixes things up a bit and gets people talking — something that is essential to a long and prosperous blogging career.

Short Conversations

We never know how one short conversation can impact our lives. I know because I had one over three decades ago that shaped my destiny even though I didn’t know it at the time. As we slide from one year into the next, is it time you had a short conversation with yourself?

Free Samples for the Holidays

Blogs are the ultimate sampling technique – a small writing sample of what you have to offer the world. It’s why blogs are recommended for job seekers as a portfolio sample and why blogs are almost a perfect marketing technique.