Blogs are not about the news. They are what’s behind the news. If your company is only looking at blogs as another way to tout the company line, don’t blog. Stick with press releases.
Many studies have shown that users scan web pages, rather than read them. So the first, and most important thing to know is, your audience isn’t reading your posts. They’re scanning.
How to help great causes by blogging about them.
If you bother to blog, be honest about your identity. Readers want to know the writer.
Writing is fun. Editing is hard work. here are five tips that will make editing easier.
Here is a quick tip I just learned for building a community around your blog. I learned it by accident but since it works, I thought I would share it with you.